Homestead-Miami Speedway news 2010-10-11

NASCAR Announces Zac Brown Band as Headliner of the Sport's First Major Stand-Alone Concert taking place on South Beach "Coca-Cola Fuels NASCAR Championship Drive" to Feature Two Full Days of Fan Events, Including Free Concert and NASCAR Team...

NASCAR Announces Zac Brown Band as Headliner of the Sport's First Major Stand-Alone Concert taking place on South Beach "Coca-Cola Fuels NASCAR Championship Drive" to Feature Two Full Days of Fan Events, Including Free Concert and NASCAR Team Hauler Parade

MIAMI-- The National Association for Stock Car Auto Racing, Inc., (NASCAR) and Coca- Cola, the official soft drink of NASCAR, today announced Coca-Cola Fuels NASCAR Championship Drive, a two-day fan fest in Miami featuring a free concert in South Beach headlined by county music sensation Zac Brown Band. Created to thank fans as the 2010 season comes to a climax with NASCAR`s series-crowning Ford Championship weekend at Homestead- Miami Speedway, the concert also will be streamed live on NASCAR.COM to allow fans to view from around in the world.

Coca-Cola Fuels NASCAR Championship DriveTM rolls into town on Thursday, Nov.18, with a grand-arrival parade of NASCAR race team haulers convoying Miami Beach to kick off the free two-day fan fest and concert. Scheduled to begin at 7 p.m. on Miami Beach at Lummus Park (between 7th and 9th Streets), GRAMMY® -award winning (Best New Artist) Zac Brown Band will perform fan favorites and songs from its new album "You Get What You Give," which was released Sept.21 and earned the No.1 spot on both the Billboard 200 and Billboard Country Albums charts.

As NASCAR fans get ready for one of the most exciting weekends in all of motorsports anywhere in the world, Coca-Cola Fuels NASCAR Championship Drive` is a chance to show our appreciation to the most loyal fans in sports, said Brian France, Chairman and CEO of NASCAR. Our partners have done a great job collaborating with Homestead-Miami Speedway and NASCAR to create a true marquee event for all NASCAR fans enjoying a weekend crowning new champions for all three of our national series.

NASCAR fans are familiar with the Georgia-based Zac Brown Band following performances at the October 2009 Talladega race and the 2010 Bud Shootout. NASCAR also will feature Zac Brown Band's unique sound--which blends country, roots, reggae and Southern rock--n a high- profile advertising campaign airing in the beginning of the 2011 NASCAR racing season during race broadcasts, similar to previous programs with Red Hot Chili Peppers, Matchbox 20, O.A.R. and Lenny Kravitz.

Partnering with NASCAR for the Coca-Cola Fuels NASCAR Championship Drive` concert provides us an opportunity to celebrate the world`s most loyal sports fans, said band-frontman Zac Brown. It`s exciting to be the headliner of such an important event, and we hope to have the entire state in attendance for the free concert.

Coca-Cola Fuels NASCAR Championship Drive` will take place at Lummus Park and offer distinct areas of participation from official NASCAR partners, including the Coca-Cola Refreshment Center, Coors Light Beer Garden, and interactive fan areas from Camping World, Chevrolet, Dodge, Ford, Homestead-Miami Speedway, Kraft, Nationwide Insurance, Sprint, Sunoco, Toyota and more.

Fans in attendance will enjoy driver question-and-answer sessions, contests such as Fast Lane Trivia, giveaways from the NASCAR Street TourTM, and the NASCAR Hot and Spicy Cook-off competition featuring chefs representing fire departments throughout Dade County. Fans also will be able to drive race car simulators, change tires in a pit crew challenge, test their skills piloting remote-controlled cars, and get their photographs taken inside a stock car, check out the NASCAR Sprint Cup Series Trophy and more.

With the first ever Coca-Cola Fuels NASCAR Championship Drive,` we`re offering fans a new way to come together and celebrate the culmination of the Championship across all three series, said Beatriz Perez, Chief Marketing Officer, Coca-Cola North America. With an exciting live performance in South Beach and concert streamed online, we continue to bring NASCAR fans closer to Coca-Cola and the sport they love ­ both at the track and beyond."

We have very unique partners in NASCAR and Coca-Cola who recognize the value in shifting into another gear for Ford Championship Weekend, said Homestead-Miami Speedway President Matt Becherer. Miami knows how to host Championships, and a live performance on the beach with Zac Brown Band amps up an already phenomenal experience for race fans coming to see NASCAR`s 2010 Champions crowned. We`re looking forward to getting Ford Championship Weekend started early!

Promotional support for Coca-Cola Fuels NASCAR Championship Drive will include a heavy presence on NASCAR.COM, including a dedicated micro-site; outdoor and radio advertisements on Miami`s WKIS-FM and WAXY-AM; newspaper ads in the Miami Herald, Sun Sentinel and Miami New Times; and a social media campaign on Facebook and Twitter.

The Coca-Cola Fuels NASCAR Championship Drive was created with the support of the Miami Beach Visitor and Convention Authority, the Miami-Dade Sports Commission, the Florida Sports Foundation and the Greater Miami Convention and Visitors Bureau.

NASCAR's series-crowning Ford Championship Weekend returns to Homestead-Miami Speedway Nov.19-21. For more information, visit or call (866) 409-RACE.

-source: hms

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