NASCAR Announces Diversity Appointments DAYTONA BEACH, Fla. (May 13, 2004) -- In an effort to more effectively coordinate its diversity initiatives, NASCAR Chairman of the Board and Chief Executive Officer Brian France has appointed Tish Sheets...
NASCAR Announces Diversity Appointments
DAYTONA BEACH, Fla. (May 13, 2004) -- In an effort to more effectively coordinate its diversity initiatives, NASCAR Chairman of the Board and Chief Executive Officer Brian France has appointed Tish Sheets as Director of Diversity and Special Projects and Debbie Cox as Manager of Diversity.
"I've appointed Tish and Debbie to these important roles in order to help NASCAR better educate new fans, provide meaningful opportunities and facilitate greater participation among minorities and females," France said.
NASCAR Craftsman Truck Series driver Bill Lester added, "I am thankful for the support I have received from NASCAR and Tish Sheets in the past, and I am confident that she will successfully manage NASCAR's diversity efforts going forward."
Sheets, who will continue to report to NASCAR Chief Operating Officer George Pyne, will manage all diversity programs, develop new programs and serve as one of the company's primary contacts with the media regarding diversity.
Prior to this appointment, Sheets served as a Senior Manager in Pyne's office at NASCAR's corporate headquarters in Daytona Beach, Fla. Her duties included the management and coordination of special projects affecting the functional areas of corporate marketing, licensing, competition and public relations.
Cox has worked in NASCAR's Diversity Department during the last year as Diversity Affairs Coordinator and has been instrumental in facilitating NASCAR's diversity initiatives, including the redesign of the NASCAR Diversity Internship Program. In her new role, Cox will manage and execute day-to-day elements of all diversity programs. Cox has over five years of marketing and motorsports experience.
NASCAR has a number of initiatives underway to increase on-track and off-track opportunities for minorities and females. Additionally, NASCAR is in the process of developing a minority consumer marketing strategy. Some of the initiatives include, but are not limited to, the NASCAR Diversity Internship Program, a Supplier Diversity and Minority Vendor Program, the NASCAR College Tour presented by the Coca-Cola Company, support of the Drive for Diversity Program managed by Access Communications and support of the Urban Youth Racing School.