STEVE WALLACE AND RUSTY WALLACE RACING TO PARTNER WITH U.S. FIDELIS IN 2009 DAYTONA BEACH, FL (February 10, 2009)--Officials of Wentzville, MO-based USfidelis, Inc. and Rusty Wallace Racing, LLC (RWR) announced today that USfidelis, through its...
STEVE WALLACE AND RUSTY WALLACE RACING TO PARTNER WITH U.S. FIDELIS IN 2009
DAYTONA BEACH, FL (February 10, 2009)--Officials of Wentzville, MO-based USfidelis, Inc. and Rusty Wallace Racing, LLC (RWR) announced today that USfidelis, through its USfidelis brand of extended vehicle service coverage, will serve as primary sponsor of RWR's No. 66 Chevrolet Impala SS, with driver Steve Wallace, in 25 2009 NASCAR Nationwide Series events.
USfidelis's 25-race program begins with the February season opener at Daytona International Speedway. The company's 25 races complement a previously-announced ten-race commitment for the No. 66 from 5-Hour Energy and completes the 2009 primary sponsorship for the younger Wallace and the No. 66 team. RWR's No. 62 Chevrolet Impala SS, driven by Brendan Gaughan, will be sponsored for a number of races in 2009 by South Point Hotel and Casino. The team plans to announce the full sponsor lineup for the No. 62 shortly.
Stated RWR team owner and former NASCAR champion, Rusty Wallace, "We're all very excited about having USfidelis on board to complete the 2009 schedule for Steve and the No. 66 team. We're really looking forward to spreading the word about their offering of extended vehicle service coverage and educating the public further about the benefits USfidelis products can provide."
USfidelis officials have stated that they plan to activate their sponsorship of the No. 66 team through various marketing channels, including several national television and radio campaigns.
Noted USfidelis President, Darain Atkinson, "Our partnership with Rusty Wallace Racing allows us to align USfidelis with a world-class name in auto racing. It also gives us a powerful platform to create even greater awareness about USfidelis and the peace of mind that our coverage provides."