Siemens to sponsor Burton in NASCAR Busch Series FONTANA, Calif. (April 29, 1999) Between 1990 and 1996, Ward Burton started 131 NASCAR Busch Series events, posting 39 top-10 finishes and four wins. NASCAR Winston Cup Series standout Ward ...
Siemens to sponsor Burton in NASCAR Busch Series
FONTANA, Calif. (April 29, 1999) Between 1990 and 1996, Ward Burton started 131 NASCAR Busch Series events, posting 39 top-10 finishes and four wins. NASCAR Winston Cup Series standout Ward Burton will make his return to the NASCAR Busch Series Grand National Division this weekend at the California Speedway in the Auto Club 300, driving a No. 02 Murray Electrical Products Pontiac prepared by Bill Davis Racing. Siemens Energy & Automation will sponsor the Pontiac Grand Prix in the final four events of the five selected NASCAR Busch Series events Burton will compete in in 1999.
The No. 02 car will carry the red and black colors of the Murray brand at California, with the final four races being run with an all Siemens paint scheme in the MBNA Platinum 200 at Dover on June 5, the 200-mile race at Michigan on Aug. 21, the Dura Lube 200 at Darlington on Sept. 4 and the All-Pro Bumper to Bumper 300 at Lowe's Motor Speedway in Concord, N.C. on Oct. 9.
Siemens' primary sponsorship of Burton's NASCAR Busch Series entry will supplement the company's substantial NASCAR presence as the major associate sponsor of Burton's No. 22 Caterpillar Pontiac in the NASCAR Winston Cup Series. Siemens' dual effort means an opportunity to share promotional benefits with other Siemens business units, affording them the NASCAR experience in a cost effective and low risk manner.
The NASCAR Busch Series events for the Siemens Pontiac will represent the first series starts in almost three seasons for Burton, a regular in the series for four seasons (1990-93) before moving up to the NASCAR Winston Cup Series in 1994.
"The NASCAR Busch Series is as competitive these days as the Winston Cup Series in terms of overall driving talent and the total entries that can make a field and contend each week so I know we'll have our work cut out for us in the five races we're running for Siemens," said the 36-year old Burton, a native of South Boston, Va. "Siemens is going to play a major role in the success we have with the No. 22 Winston Cup team this year and I'm happy we can help increase the awareness of how big a commitment they have made in NASCAR with this Busch Series schedule we've planned. It will be fun to get back to my roots."
Between 1990 and 1996, Burton started 131 NASCAR Busch Series events, posting 39 top-10 finishes and four victories: At Rockingham (2/92), Martinsville (5/93), Orange County (5/93) and Atlanta (11/93); for car owner A.G. Dillard, with whom Burton moved to the NASCAR Winston Cup Series in 1994.
He is now in his fourth full season with Bill Davis Racing and has one NASCAR Winston Cup Series victory -- in October 1995 at Rockingham. He currently ranks 9th in 1999 standings.
Ironically, Burton holds NASCAR Winston Cup Series Bud Pole Qualifying records at both Charlotte and Darlington, two of the tracks on the Siemens Pontiac schedule, and won one of his two Bud Pole Awards in 1998 at Michigan, a track also on the 1999 Siemens schedule.
Car owner Davis, who entered the 1999 season ranked 23rd in all-time career winnings for NASCAR Busch Series owners, also boasts a proud history in the series with former drivers Mark Martin and Jeff Gordon and current driver Dave Blaney, who steers the No. 93 Amoco Pontiac.
Between 1988 and 1990, Martin won three NASCAR Busch Series races and finished in the top-10 19 times (in 42 starts) in Bill Davis Racing Fords. Gordon, the three-time and defending NASCAR Winston Cup Series champion, began his stock car career in BDR Fords, winning the NASCAR Busch Series Rookie of the Year title in 1991 and winning three races and a record 11 poles in the Baby Ruth/BDR Ford in 1992.
"Siemens has just scratched the surface of what they can accomplish, both in NASCAR and with American consumers," said Davis, who co-owns Bill Davis Racing, Inc. with wife, Gail. "Along with their major associate sponsorship on our No. 22 Winston Cup team, Siemens' program with Ward as the primary sponsor of our second Busch Series car will emphasize their commitment to the sport and allow them to be more visible in the NASCAR marketplace as their grow their motorsports involvement."
In its second year as a NASCAR sponsor, Siemens has implemented a program for customers and distributors to participate in hospitality, ticket acquisition, merchandising, show car and driver appearances. The sponsorship has also allowed Siemens to explore business to business relationships with other Fortune 500 companies, utilize in-car cameras for branding purposes, gain exposure with car signage and other marketing initiatives.
"We like racing," said Jerry Sanders, vice president and general manager of the company's Residential Products Group. "It is the most customer-friendly activity we've found. More than just fun at the track, however, racing helps us build relationships with other sponsor companies. It gives us access to a select business community at a level we didn't have before."
Source: NASCAR Online