Three Unilever Bestfoods Brands Expand Hungry Drivers' Nascar Busch Series Sponsorship with Tommy Baldwin Racing for 2005 Englewood Cliffs, NJ -- June 2, 2004 - Unilever Bestfoods (UBF), one of the largest consumer products companies in the ...
Three Unilever Bestfoods Brands Expand Hungry Drivers' Nascar Busch Series Sponsorship with Tommy Baldwin Racing for 2005
Englewood Cliffs, NJ -- June 2, 2004 - Unilever Bestfoods (UBF), one of the largest consumer products companies in the world, and Tommy Baldwin Racing (TBR) have announced that they have agreed to a 34-race sponsorship that will place up-and-coming "hungry drivers" behind the wheel of the #6 Dodge during the 2005 NASCAR Busch Series season.
Launched this year, the 12-race Hungry Drivers' program places drivers Paul Wolfe, Tracy Hines, Mark McFarland and Scott Lynch behind the wheel of the Tommy Baldwin Racing No. 6 Dodge for three NASCAR Busch series races apiece.
Of the four current drivers, one will be chosen as the primary driver of the No. 6 Hungry Drivers' Dodge and will compete in 25 companion events in 2005, allowing him to run for the Rookie of the Year honors. In keeping with its theme of uncovering new talent, the program will enable three additional "hungry drivers" to showcase their skills by competing three times each over nine stand alone races. The primary driver will be announced after the end of the 2004 Hungry Drivers' competition.
UBF is leading the pack of new generation sponsors," said, team owner Tommy Baldwin. "They've provided TBR with the resources to field a very competitive race team, and created unique and effective trackside and national marketing programs to maximize brand exposure with the national racing community. UBF and TBR are on the same page -- we're hungry to translate success here at the track into sales success in the retail environment."
According to Nancy Davis, Customer Marketing Manager, Unilever Bestfoods, "The decision to expand the program was based on the strong 2004 performance of the Tommy Baldwin Racing team and productive partnerships with NASCAR, ISC and SMI tracks. Most importantly, we've been able to generate significant sales increases with our retail partners as a direct result of the NASCAR affiliation."
Unilever Bestfoods plans to expand trackside and retail programs in 2005, and is exploring the addition of several other household brand names to join this year's primary sponsors Ragu, Hellmann's and Shedd's Spread Country Crock.
Additionally, they are expanding their relationship with Hungry Drivers' spokesperson, Benny Parsons.
"Benny played a vital role in our program this year, and will be the focal point of various trackside, broadcast and retail programs throughout 2005," said Davis.
About The Hungry Drivers' Program:
The Hungry Drivers' program, sponsored by Ragu® pasta sauce, Shedd's Spread Country Crock® spread and Hellmann's® mayonnaise, places four up-and-coming drivers behind the wheel of the NASCAR Busch Series No. 6 Dodge. The participating brands have category exclusive marketing rights as "proud sponsors of NASCAR".
Four drivers have been named, including Tracy Hines, Paul Wolfe, Mark McFarland and Scott Lynch. The Hungry Drivers' program allows each driver to compete in three races throughout the 2004 season. The driver who delivers the best performance will be in a prime position to secure a full NASCAR Busch Series ride in 2005. For more information go to www.hungrydrivers.com
About Tommy Baldwin Racing:
Mooresville, North Carolina based Tommy Baldwin Racing formed the Hungry Drivers' team in late November 2003. Team owner Tommy Baldwin Jr., a native of Bellport N.Y., is at the top of his game and continues to prove that he is one of the best Crew Chiefs in the Winston Cup ranks. Tommy's work ethic is no-nonsense and straightforward.
His career as Crew Chief began in 1997 with veteran car owner Junie Donlavey. He joined Bill Davis Racing at the end of the 1998 season and stayed with the team until 2002. With Davis, he and Ward Burton clinched the illusive 2002 Daytona 500. He spent the 2003 season with Ultra Motorsports and driver Jimmy Spencer.
The 2004 season has been a busy one for Baldwin. Not only is he leading the Everham Motorsports No. 9 team with Nextel Cup rookie driver, Kasey Kahne, but he also plays an active role in the NASCAR Busch Series Hungry Drivers' team.