NASCAR Driver Stuart Kirby to Encourage Kids to Stay Drug-Free (WASHINGTON, D.C.) Â The Office of National Drug Control Policy (ONDCP) announced a partnership today with the U.S. Air Force to carry anti-drug messages to millions of young people...
NASCAR Driver Stuart Kirby to Encourage Kids to Stay Drug-Free
(WASHINGTON, D.C.) The Office of National Drug Control Policy (ONDCP) announced a partnership today with the U.S. Air Force to carry anti-drug messages to millions of young people with a specially designed "Racing. My Anti-Drug." car to be driven by rookie Stuart Kirby during 15 televised races this year.
The Air Force kicked off their participation in the National Youth Anti-Drug Media Campaign at a press conference today at the Texas Motor Speedway outside of Dallas. Kirby will drive the car in its inaugural race on April 6th in the O'Reilly 300. NASCAR has a fan base of 75 million, three million of whom are teenagers, the Media Campaign's target audience.
"The National Youth Anti-Drug Media Campaign encourages youth to identify the positive things in their lives that stand between them and drugs," said John P. Walters, Director of ONDCP. "We know that for many young people, being involved in sports is a powerful deterrent from using drugs. Joining efforts with the U.S. Air Force and a NASCAR figure such as Stuart Kirby drives home the message that by rejecting drugs, your goals can be achieved."
The Air Force is also developing a public service announcement to encourage youth to stay drug free. "Our partnership is a natural fit," said Brig. Gen. Duane Deal, commander of the Air Force Recruiting Service. "One of our core messages to young people and women is to keep all of their career options open. Drug use closes many of the doors that they have otherwise open."
"Racing has always been the one thing that keeps me going," said Kirby, "Driving in NASCAR is a goal I would never have accomplished if I had wasted my time with drugs," he continued. Kirby is a 20-year old Kentucky native who began racing go-karts at the age of eleven. After winning local and state races, he moved on to world competitions and fulfilled his teenage dream of racing at the Daytona International Speedway. He attributes his success to the influence of his father and his devotion to the sport.
By carrying the "Racing. My Anti-Drug." brand on his car, Kirby plans to promote anti-drug messages to NASCAR fans and youth across America. He will join veteran NASCAR driver Jimmy Spencer in using media interviews and appearances to engage youth in considering and declaring their Anti-Drugs, or the positive things that stand between them and drugs.
To learn more about the National Youth Anti-Drug Media Campaign, visit www.theantidrug or www.freevibe.com