BAR-S ANNOUNCES PARTNERSHIP WITH RWI RACING Phoenix, AZ -- April 22, 2005 -- A partnership between Bar-S Foods Company and RWI Racing has received the green flag. Bar-S will partner with the ...
BAR-S ANNOUNCES PARTNERSHIP WITH RWI RACING
Phoenix, AZ -- April 22, 2005 -- A partnership between Bar-S Foods Company and RWI Racing has received the green flag. Bar-S will partner with the #64 Dodge race team to promote their lunchmeat, franks, sausage and bacon products.
"We recognized a good fit between the Bar-S consumers and the NASCAR race fans," said Linda Boodman, Bar-S Vice President of Sales and Marketing. "This will allow us to expose the Bar-S family of products to the loyal fans and ultimately grow our brand along with the NASCAR brand." Bar-S will use the association with RWI to promote a consumer sweepstakes on-pack and in-store throughout the 2005 racing season.
"RWI is proud to partner with a company like Bar-S," said Rusty Wallace. The Bar-S name represents quality, great-tasting meat products. We look forward to representing the men and women of Bar-S and developing successful retail relationships. We pride ourselves on representing quality companies and feel Bar-S definitely fits this mold! We welcome the employees and partners of Bar-S to our racing family and are excited about building a successful relationship together."
Bar-S will also use the partnership for sales and trade incentives. "Rusty Wallace is a great 'brand' himself. His track record and longevity in the racing world, along with the respect he's earned are unrivaled. Rusty and his team, both on and off the track, are top notch partners and we look forward to a very successful year for both of us," said Boodman.
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Bar-S Food Co. is recognized as one of the ten largest privately held companies in Arizona and ranks among the top 40 largest meat-processing companies in the United States. Bar-S makes over 100 processed meat products under brands such as Bar-S®, Extra Lean^Ù, Old World Premium^Ù, President's Pride® Jumbo Jumbos® and more. Within the product mix are items designed to specifically serve the Retail, Service Deli, Foodservice, Warehouse Clubs, Military, and Export market segments. For more information on Bar-S products, visit www.bar-s.com.