ATLANTA, GA (Feb. 21, 2000) - Popeyes Chicken and Biscuits, the world's second largest quick service chicken concept, announced today it has entered into a six-race NASCAR Busch Series primary sponsorship association with driver Rich Bickle and...
ATLANTA, GA (Feb. 21, 2000) - Popeyes Chicken and Biscuits, the world's second largest quick service chicken concept, announced today it has entered into a six-race NASCAR Busch Series primary sponsorship association with driver Rich Bickle and Bickle/Smith Motorsports.
"NASCAR is one of the most exciting and fastest growing properties in the world of sports and we are pleased to be partnering with Bickle/Smith Motorsports," stated Jon Luther, President of Popeyes Chicken and Biscuits. "We feel this program will allow us to attract a new segment of customers to the great taste of Popeyes and support our efforts to continue to grow the brand."
Bickle, a 10-year NASCAR Winston Cup veteran, is excited about the association with Popeyes and its 1,400 restaurants worldwide.
"Thousands of fans at every NASCAR event pack chicken lunches to take into the track and we'd like nothing better than to have them make Popeyes Chicken their number-one choice, both at the track and at home," said Bickle, who carries 23 career Busch Series starts into this season. "Everyone knows how brand loyal NASCAR fans are and I'm looking forward to helping Popeyes attract new fans."
The Popeyes sponsorship association will take the green flag on Tuesday, March 7, when the car will be unveiled at the Popeyes Business Support Center in Atlanta. The bright yellow #91 Popeyes Pontiac will make its on-track debut four days later in the Aaron's 312 Busch Series event at Atlanta Motor Speedway.
"We couldn't have planned it any better than to debut the Popeyes car in Atlanta, the corporate home of Popeyes Chicken and Biscuits," said Bickle. "We're going to have a lot of Popeyes officials on hand for the launch and we'll be visiting a number of Popeyes restaurants in the Atlanta area leading up to the race. NASCAR fans, especially the kids, are going to love the #91 Popeyes car - it is way cool. There are a lot of great programs in place and I can't wait to get started."
In addition to the Atlanta event, Bickle will pilot the Popeyes Pontiac in NBS events at Fort Worth, TX (4/1), St Louis, MO (7/29), Richmond, VA (9/8), Dover, DE (9/23) and Homestead, FL (11/11) this season. In each market, Popeyes will support its sponsorship of the car with restaurant appearances and marketing activities featuring Bickle and the #91 Popeyes Pontiac.