BUSCH: Reiser Enterprises, Visine Make Deal for 2000

Reiser sets 2000 plans with Visine By Marty Smith CONCORD, N.C., (Oct. 8, 1999) Since DeWalt Tools is leaving to follow Matt Kenseth to the NASCAR Winston Cup Series, Visine will adorn the No. 17 Chevrolet in 2000. Pfizer Consumer ...

Reiser sets 2000 plans with Visine By Marty Smith

CONCORD, N.C., (Oct. 8, 1999) Since DeWalt Tools is leaving to follow Matt Kenseth to the NASCAR Winston Cup Series, Visine will adorn the No. 17 Chevrolet in 2000. Pfizer Consumer Health Care Inc., announced Friday that its Visine Eye Care brand will sponsor the No. 17 Chevrolets of Reiser Enterprises through the 2001 NASCAR Busch Series Grand National Division season, starting at Daytona's NAPA Auto Parts 300 in February. The new deal terminates Pfizer's three-year stint with Akins Motorsports, whose No. 38 Fords have sported Pfizer's Barbasol brand since 1996.

"The Pfizer Consumer Health Care Group was able to leverage its sponsorship of a NASCAR Busch Series team with our consumers, retailers and employees, and we want to build on that success by shifting the focus of the sponsorship to the Visine brand," said Tom Booth, senior vice president of the company. "We are extremely pleased to be joining with Reiser Enterprises. The team is a proven winner ... and we feel fortunate to be part of their program through 2001."

With DeWalt Tools following driver Matt Kenseth to the NASCAR Winston Cup Series in 2000, team owner Robbie Reiser needed to secure a new sponsor, and Pfizer Inc., was the perfect fit.

"Pfizer has been a dedicated supporter of the Busch Series for many years, and that was important to our team when looking for a sponsor," said Reiser, also Kenseth's crew chief. "It's neat to be associated with Visine and now to be able to run the full Busch schedule for the next two years."

Kenseth will share the driving duties with Jason Schuler who, like Reiser and Kenseth, hails from Wisconsin. Kenseth will pilot the car in approximately 20 races, leaving the balance of the schedule for Schuler, who currently competes in the RE/MAX Challenge Series, NASCAR Touring, where he ranks third in the standings. A veteran of several series', Schuler has never made a NASCAR Busch Series start.

Due to his new responsibilities as crew chief of Kenseth's NASCAR Winston Cup Series team next season, Reiser will turn the bulk of the NASCAR Busch Series duties over to Darrell Terry and Russ Strupp.

Source: NASCAR Online

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Series NASCAR XFINITY
Drivers Matt Kenseth , Jason Schuler