Regan Smith Takes Wheel For Holigan, ...
Regan Smith Takes Wheel For Holigan, #50 Enzyte Team
Shawna Robinson, Stanton Barrett also running
Berkeley Premium Nutraceuticals-sponsored cars at Kentucky
DALLAS, Tex. - Holigan Racing has a new driver for the #50 Enzyte car, and the team will make NASCAR marketing history during the NASCAR Busch Series race on June 19. Those were the major points announced today by Michael Holigan, owner of Holigan Racing, which is sponsored by Berkeley Premium Nutraceuticals, the country's leading provider of quality nutraceuticals.
Smith, 20, will begin driving for Holigan Racing's #50 Team Enzyte in the team's next race, the June 12 Federated Auto Parts 300 at Nashville, Tenn. Team Enzyte is running a partial NASCAR Busch Series season this year, preparing for a full-season assault in 2005.
During the June 19 race at Kentucky Speedway, Berkeley will become the first corporation to promote three of its products on three different cars in a single NASCAR race of any division. Besides Smith's Enzyte Chevrolet, Stanton Barrett will drive the Rogisen Pontiac, and Shawna Robinson will drive the Altovis Pontiac.
Berkeley Premium Nutraceuticals is the trusted brand for consumers who want non-prescription options for maintaining and improving their health. Enzyte is the once-daily tablet for natural male enhancement. Rogisen supports improved night vision and helps prevent macular degeneration, and Altovis fights fatigue.
Headquartered in Cincinnati, Berkeley Premium Nutraceuticals is just 40 miles from the Kentucky Speedway.
"Berkeley's close proximity the Kentucky Speedway combined with the tremendous exposure that Enzyte, Rogisen and Altovis will receive from one of the premier Busch Series races make this sponsorship opportunity a natural," said Holigan, who formed Holigan Racing this year. He had been a successful NASCAR Cup Team sponsor a few years ago, and has utilized that knowledge to build strong sponsorship programs for his NASCAR Busch Series and AMA Motocross teams.
"We feel we're going to get off to a great start the week before when Regan Smith runs his first race for us at Nashville," he added. "In testing in Charlotte we found him to be smooth and very fast. We're really excited with him joining us."
Holigan also changed his planned schedule to accentuate Team Enzyte's preparations for a full 2005 season. The team added a race to the originally planned 15-event schedule too.
"We are concentrating on the one-to-two mile speedways, since that is where most of the Busch Series races run," states Holigan. "This will keep us focused on improving our cars and team, and additional seat time for our driver."
The settling of Smith into the driver's seat enabled Holigan to put together the history-making Kentucky marketing program.
"One company having three quality brands promoted on three different race cars in a single race is a first," Holigan said, "and we think it's going to be a terrific program for Berkeley. Stanton and Shawna are both experienced drivers and have both enjoyed success in stock car racing. Their cars, along with Regan's, will be important from a marketing standpoint but also from a morale standpoint since so many Berkeley employees and friends will be at Kentucky for the race.
"The brands are ideal sponsors for Holigan racing, too. As important as night vision is at Kentucky, what's a more appropriate sponsor for a race car - and supplement for a driver - than Rogisen? And, with endurance being critical to racing success, Altovis's fatigue-fighting properties will give our drivers an important edge. Finally, Enzyte, the first male supplement to sponsor a racing team, naturally fits with the large male audience that NASCAR enjoys in the grandstands and on television."
About Berkeley Premium Nutraceuticals, Inc.
More than 150 million Americans are estimated to use dietary supplements to maintain and improve their health. Berkeley Premium Nutraceuticals, based in Cincinnati, OH, serves this market with a growing portfolio of quality brands that address lifestyle needs in such areas as sexual well being, sharper night vision, improved energy, and cardiac health. Berkeley brands are industry leaders and are trusted for their quality, efficacy and safety. For more information about the Company, log-on to www.berkeleypremiumnutraceuticals.com.
These statements have not been evaluated by the Food and Drug Administration.
Berkeley Premium Nutraceuticals' products are not intended to diagnose, treat, cure or prevent any disease.