BUSCH: Pikes Peak gains Race Sponsor

Lycos sponsors Pikes Peak race FOUNTAIN, Colo. (May 30, 1998) Lycos Inc., which made its debut in NASCAR racing earlier this season as the sponsor of driver Matt Kenseth's No. 17 Reiser Enterprises Chevrolet, announced Saturday in conjunction...

Lycos sponsors Pikes Peak race

FOUNTAIN, Colo. (May 30, 1998) Lycos Inc., which made its debut in NASCAR racing earlier this season as the sponsor of driver Matt Kenseth's No. 17 Reiser Enterprises Chevrolet, announced Saturday in conjunction with Pikes Peak International Raceway that it will be the title sponsor for the 250-mile NASCAR Busch Series Grand National Division race on June 14.

The LYCOS.COM 250 is the feature event of the June 12-14 weekend at the track located just south of Colorado Springs, Colo.

"We could not be more excited to have Lycos become part of our corporate family on a year-round basis," said PPIR General Manager Lex Dudas in announcing that Lycos, whose primary identity is as an Internet 'search engine,' would also become the one-mile oval speedway's 'Official Personal Internet Guide.' "Like I've said before, success in motorsports is dependant on great motorsports fans and great sponsors.

"We have tried to bring new people into racing and into PPIR, and Lycos is an example of that. The Internet is a great source for information and entertainment. That's why we have a web site, www.ppir.com." Lycos began the series with a one-race sponsorship of the No. 17 Chevrolet Monte Carlo driven by Kenseth in the season-opening NAPA Auto Parts 300 at Daytona International Speedway. Team owner Robbie Reiser kept the company's decals on the car at North Carolina Speedway in the second event of the year and Kenseth responded with a thrilling last lap victory - - his first in the NASCAR Busch Series.

Prior to the Stihl 300, which was scheduled as the fourth event of the season, Lycos announced a full sponsorship for the season. The team, based in Denver, N.C., has subsequently remained in either first or second in the point standings.

Source: NASCAR Online

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Series NASCAR XFINITY
Drivers Matt Kenseth