A Phoenix win for Jason Keller is a victory in the battle against breast cancer BOISE, IDAHO (October 28, 2002) - As Jason Keller and his Albertsons Ford fight for position at Phoenix International Raceway, he'll have more than the NASCAR Busch...
A Phoenix win for Jason Keller is a victory in the battle against breast cancer
BOISE, IDAHO (October 28, 2002) - As Jason Keller and his Albertsons Ford fight for position at Phoenix International Raceway, he'll have more than the NASCAR Busch Series Championship on his mind. A trip to victory lane on November 9 will reap a much higher reward that helps the fight against Breast Cancer.
With a win at Phoenix, Yoplait Yogurt will donate $100,000 to the Susan G. Komen Breast Cancer Foundation on behalf of Keller's sponsor Albertsons. This is the second consecutive year that the Albertsons Racing Team has played an integral part in both Yoplait and Albertsons fundraising and awareness efforts during Breast Cancer Awareness Month.
With an estimated 203,500 new cases of breast cancer expected to occur among women in the United States during 2002, Keller, alongside Albertsons and Yoplait Yogurt, are making a significant effort to increase awareness with a donation to the Susan G. Komen Breast Cancer Foundation.
"I am proud that Albertsons has partnered our race team with Yoplait in supporting the fight against breast cancer now for two consecutive years," Keller said. "This cause is very personal to me as my mother-in-law is a breast cancer survivor. Last year I was extremely disappointed that we didn't perform well enough to donate more money to the Susan G. Komen Breast Cancer Foundation. My running 200 laps is nothing in comparison to the good that can come from $100,000, and the many lives it can help save. We are hopeful that this year we will much more successful on the track!"
Jason's wife Deborah was a teenager when her mother was diagnosed with breast cancer and is very aware that early detection is what saved her mother's life.
"The education and information that the Susan G. Komen Breast Cancer Foundation provides saves lives," said Deborah. "We don't know how to prevent breast cancer, but we know what to do in order to detect it early. This foundation, through education and awareness, is one of the main reasons women across the country can now call themselves breast cancer survivors."
Yoplait, a General Mills product, is currently conducting its Save Lids To Save Livesa campaign. For every pink lid from Yoplait yogurt cups or six-packs mailed in before Dec. 31, 2002, Yoplait will make a 10-cent donation to the Susan G. Komen Foundation, up to $750,000. In addition, Albertsons is providing further support to the Foundation through a consumer program. For every 10 Yoplait cups bought in a single purchase between October 1 and October 31, Albertson's will donate $1 (up to $50,000) to the Susan G. Komen Breast Cancer Foundation. The lids must be turned in with an Albertson's receipt and received by December 31, 2001.
Although Keller desperately wants a win in order for the donation to take place, his efforts will reward the Susan G. Komen Breast Cancer Foundation as long as he finishes in the top five. Yoplait will donate $75,000 if Keller finishes second, $50,000 for third, $35,000 for fourth and $25,000 for fifth.
"I am so honored Albertsons has enabled me to race for this foundation," said Keller. "Breast cancer affects more than just women. It affects entire families. Today, almost everyone knows a person who has been diagnosed with breast cancer. I take this race and this cause very seriously, and very personally."
2002 marks the 20th Anniversary of the Susan G. Komen Breast Cancer Foundation and its mission to eradicate breast cancer as a life-threatening disease by advancing research, education and screening. With the support of countless individuals and companies like Albertsons, Yoplait and General Mills, the Foundation has raised over $450 million to support their mission.