MATTEL HOTWHEELS NEW TITLE SPONSOR OF NASCAR BUSCH SERIES FINALE AT MIAMI HOMESTEAD, Fla. (Oct.18) â€“ Homestead-Miami Speedway announced today that Hot Wheels Racing, a leading name in die-cast and collectible cars, and an ardent supporter of...
MATTEL HOTWHEELS NEW TITLE SPONSOR OF NASCAR BUSCH SERIES FINALE AT MIAMI
HOMESTEAD, Fla. (Oct.18) – Homestead-Miami Speedway announced today that Hot Wheels Racing, a leading name in die-cast and collectible cars, and an ardent supporter of motor sports, has been named title sponsor of the 1999 NASCAR Busch Series season finale. The November 13 event will be named the Hot Wheels.com 300 at Miami.
The event, formerly known as the Miami 300, joins the Pennzoil 400 presented by Kmart -- the debut of NASCAR Winston Cup Series racing at the Speedway -- in one of in South Florida’s premier family and racing events.
"Millions of NASCAR fans have grown up with our Hot Wheels brand and visit our interactive website on a daily basis. This is an opportunity to introduce an even wider audience to the information, imagery and exclusive product at www.hotwheels.com," said Jim Wagner, Senior Vice President, Hot Wheels Marketing and Licensing. "We’re very impressed with the magnificent facility in Miami, and we feel their family audience will be a perfect fit with our demographics."
Hot Wheels Racing already enjoys a successful relationship with NASCAR – most visibly as sponsor of the #44 Hot Wheels Pontiac driven by Kyle Petty in the NASCAR Winston Cup Series.
"We are very happy that Hot Wheels chose Homestead-Miami Speedway for its first sponsorship of a major NASCAR race," said Curtis Gray, President of Homestead-Miami Speedway. "The Hot Wheels brand has international recognition."
Hot Wheels cars thundered into the toy world in 1968. More than 30 years later, Hot Wheels is a global brand and Mattel is a leader in design, manufacture and marketing of vehicles, playsets and tracks. In addition to leading the way with power, performance and attitude, Hot Wheels cars are also cool collectibles for adults. For the latest information on Hot Wheels, visit their website at www.hotwheels.com.
Dale Earnhardt Jr. will be looking to capture his second consecutive NASCAR Busch Series title, but for the second straight year, Matt Kenseth is in the running for the championship. Other top Busch Series contenders include Randy LaJoie, Todd Bodine, Mike McLaughlin, Jeff Green, Jason Keller, Elton Sawyer and Dave Blaney.
The HotWheels.com 300 will also feature a number of top NASCAR Winston Cup drivers. Jeff Burton is the event’s defending winner, edging Jimmy Spencer by less than six inches a year ago. Both drivers will return, joined by fellow Winston Cup stars Mark Martin, Joe Nemechek, Kenny Wallace, Ward Burton, Johnny Benson and Dick Trickle.
A limited number of grandstand seats are still available for the Pennzoil 400 presented by Kmart and the HotWheels.com 300. Two-event packages start at $75. Also on sale are reserved recreational vehicle locations. To place credit card ticket orders, call (305) 230-RACE. For additional information, visit the official Speedway web site at www.racemiami.com.