Keller scores one-race sponsorship deal By Shawn A. Akers CHARLOTTE, N.C. (March 30, 1998) Progressive Motorsports and driver Jason Keller have reached a one-race agreement with Justin Boot Company to be the primary sponsor ...
Keller scores one-race sponsorship deal By Shawn A. Akers CHARLOTTE, N.C. (March 30, 1998)
Progressive Motorsports and driver Jason Keller have reached a one-race agreement with Justin Boot Company to be the primary sponsor on Keller's No. 57 Chevrolet for this weekend's Coca-Cola 300 NASCAR Busch Series Grand National Division race at Texas Motor Speedway.
Progressive Motorsports has run the first six races this season without a primary sponsor. Team owner Steve DeSouza said Justin is one of the largest western apparel companies in the country, and is using the Coca-Cola 300 as a "trial run" to see if it wants to venture full-time into the NASCAR Busch Series.
"They're a company based right out of the Dallas area, but they're far from being just regional," DeSouza said. "They're well known throughout the United States, and we're very proud to have them on board with us. We only hope that this will turn into a more permanent relationship, and we're confident that once they see what it's all about, that could very well happen."
"It's amazing what they've already done for this race in terms of promotion," Keller said. "They've printed postcards, decals and logos; they've got a show car; and they've already made up apparel like tee shirts and stuff. It's really a big deal, and I hope that we don't let them down this weekend. Hopefully we can impress them enough to continue the relationship."
Keller and the Progressive Motorsports team have certainly been impressive enough in the early going in the 1998 NASCAR Busch Series. They're currently 10th in the series point standings with two top-5 and three top-10 finishes, including a pair of top-fives in the last three races.
"We're extremely pleased with the way things are going right now," Keller said. "We know that we need to step up our qualifying program a lot, but we're very happy with how the race team is coming together. We're tickled to death about it, but we know we could do better with a full-time sponsor.
"I think we're doing the things we need to do right now to get a sponsor. We're confident that our performance has shown that we've done those things. What it does, too, is continue to boost our confidence, and we're continually getting better. The crew is working their butts off, and things are going in the right direction."
Keller is coming off a fifth-place finish in the Moore's Snacks 250 at Bristol Motor Speedway. What was even more impressive was the fact that he came all the way through the field after starting 37th.
He hopes he won't have to do the same this weekend at Texas, a 1.5-mile track on which he finished 12th in the inaugural NASCAR Busch Series event there last season.
"We ran pretty decent there last year," Keller said. "We got as high as ninth in the race, and that's not bad for not having any experience at that track. I think we're going to have a good setup for this Saturday's race and I think we're going to have a good car. Now all we have to do is go out there and make a good showing for our sponsor. We'd like to make that a more long- term thing."
Source: NASCAR Online