BUSCH: Keller/ppc Racing announce Bristol sponsor

Bear Creek Soups Becomes Primary Sponsor for Jason Keller and ppc Racing at Bristol (MOORESVILLE, N.C.) -- ppc Racing and Bear Creek Soups have agreed to a one-race sponsorship with driver Jason Keller in the No. 22 Ford Taurus for this ...

Bear Creek Soups Becomes Primary Sponsor for Jason Keller and ppc Racing at Bristol

(MOORESVILLE, N.C.) -- ppc Racing and Bear Creek Soups have agreed to a one-race sponsorship with driver Jason Keller in the No. 22 Ford Taurus for this weekend's event at Bristol Motor Speedway. The slogan "Eat My Soup," will be visibly seen on the hood, bumper and TV panel as the Heber City, Utah-based organization makes its 2004 debut appearance as primary sponsor with ppc Racing.

"Bear Creek Soups recognized ppc Racing's sponsorship opportunity for Bristol was available," said Steve Zupan, Director of Motorsports for Bear Creek Foods. "We've stepped up to the plate before and have seen positive results in sales and brand recognition. Placing Bear Creek Soups on the car as a primary sponsor completes our visit to Bristol, Tennessee with our Traveling Soup Kitchen. Race fans will be able to sample our soup and see the No. 22 Bear Creek Soups Ford race around the track."

The Traveling Soup Kitchen, a state-of-the-art kitchen with a surround sound system on wheels, has been a hit with the race fans in the past. The Traveling Soup Kitchen enables race fans to sample a variety of Bear Creek Soup Mixes all the while listening to their favorite music on four, 400-watt speakers. Bear Creek Soups has introduced four soup mixes during its past two seasons with ppc Racing.

"We're ecstatic that Bear Creek Soups has decided to be our primary sponsor for this weekend at Bristol," said Keith Barnwell, Co-Owner and General Manager of ppc Racing. "We've had a great relationship with those guys in the past and enter our third season. They were a very small associate sponsor the first year and now have stepped up to their first primary sponsorship this year. Hopefully it won't be their last.

"We've still got 12 more races that we need to have sponsorship for the No. 22 Ford Taurus. We're hoping we can work out something with Bear Creek Soups. The TV panel on this race car is going to be awesome. It'll send a message to the other 42 guys on the track; 'Eat My Soup.'"

-ppc-

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About this article
Series NASCAR XFINITY
Drivers Jason Keller