Heartland homecoming for Yellow and its race team SPARTANBURG, SC (September 30, 2003) -- With the NASCAR Busch series at Kansas Speedway this weekend, the ...
Heartland homecoming for Yellow and its race team
SPARTANBURG, SC (September 30, 2003) -- With the NASCAR Busch series at Kansas Speedway this weekend, the #1 Yellow race team will experience homecomings both on and off the track.
For Yellow Racing driver and Joplin, MO native Jamie McMurray, it's the closest he'll come all season to racing in front of hometown fans and supporters that have followed his successful career since he started go-kart racing in the area at the age of 8.
Reflecting earlier this season on the number of successful drivers the Midwest has produced, McMurray commented, "I think it's just a good indicator of how competitive the local bullrings are in the Midwest area. I think the competition is so tough at the local level around the Missouri area that it's a good training ground for anyone hoping to make it in NASCAR."
As for the team's primary sponsor, Yellow Transportation, headquartered in nearby Overland Park, KS, having the Yellow race team in town provides an opportunity to celebrate its status as Kansas City's only regular, locally-based sponsor competing at Kansas Speedway.
Yellow will mark the occasion with a busy week of off-track activities for employees, customers, and the local community. Among the special activities planned for the week are:
A United Way fund raising appearance by Yellow race team driver David Stremme at the company's headquarters; the event is co-sponsored by Krispy Kreme donuts. Stremme will meet with Yellow employees and host a private lunch for four fans.
The announcement of the all time Yellow Racing highlights selected by Yellow employees.
A visit by the #1 Yellow race car to the North Kansas City Automotive Career and Technical Education Center. The #1 car will also be on display at the Yellow distribution center in Kansas City and at a number of Yellow customers throughout the area.
A private customer reception with McMurray and Stremme hosted by FOX broadcaster and former top NASCAR crew chief, Larry McReynolds.
At-track customer hospitality events for both Saturday and Sunday races.
Recognition of Mike Latimer, a long-time Yellow employee and racing fan who passed away suddenly this year. Latimer's name will be displayed on the #1 car and his family will have their picture taken with the car and McMurray.
With McMurray handling the driving duties this week, co-driver and rookie-of-the-year contender David Stremme will be the focus of many of the off track activities. Stremme is looking forward to this different role: "I think this is going to be a memorable race weekend for me. At many tracks I have opportunities to meet Yellow employees, but being able to go to Yellow Transportation headquarters will be special for me.
"The support that all of the employees show for the race program is unlike any other sponsor on the circuit. Yellow employees have a lot of pride in the race team, and I like having the opportunity to let them know, in person, how much that support means to the team."
And after all the activities in Kansas City, on Monday, October 6, Stremme will travel to Sioux Falls, SD and Des Moines, IA to visit the Yellow Customer Service Centers. The visit will be part of a week-long salute to Yellow customer service professionals that's part of National Customer Service Week.
The varied activities tied to the race program are nothing new for Yellow. The company actively uses its race sponsorship throughout the season to grow customer relationships, create a point of excitement for employees, and build awareness of the Yellow in the marketplace. Earlier this year, Yellow Transportation beat out brand campaigns from both UPS and FedEx in receiving the Transportation Marketing & Communications Association's top award for the Yellow Racing program's creativity and strategic approach in growing the Yellow brand.
If you can't be in Kansas City for the Yellow Racing homecoming activities this weekend, you can watch Yellow Racing compete from the comfort of your own home. The Mr. Goodcents 300 at will air live on NBC and be broadcast on MRN beginning at 2:00 p.m. EDT Saturday, October 4th Qualifying for the event will take place Friday, October 3rd at 2:30 p.m. EDT and will be aired on the Speed Channel.