Daytonabrands, Inc. Signs Contract for Primary Sponsorship of NASCAR Busch Series ...
Daytonabrands, Inc. Signs Contract for Primary Sponsorship of NASCAR Busch Series #28 Car with Jay Robinson Racing, LLC
DAYTONA BEACH, Fla. & IRVINE, Calif.--Feb. 20, 2007--Daytonabrands, Inc. (OTC:DYTB) a manufacturer and marketer of innovative automotive products, announced today it has finalized an agreement with Jay Robinson Racing, LLC to sponsor the team through 2007. This sponsorship will include the main sponsor (hood and quarter panels) at this weekend's Stater Brothers 300 NASCAR Busch Series event.
"This is the most significant Marketing and PR opportunity Daytonabrands, Inc. has completed to date," stated Scott Harkness of Daytonabrands. "Through this relationship we have the opportunity to put Daytonabrands in front of 75 million brand loyal NASCAR fans at every race we're at."
Car #28 is a viable Top 10 performer. The driving team is comprised of former Daytona 500 winner Derrike Cope, along with Jeff Green, Johnny Sauter and Robert Richardson Jr. The race at the California Speedway will be driven by Jeff Green, who finished 28th in the NASCAR Nextel Cup Standings in 2006 and recently ran in the Daytona 500 this past week.
"Our association with NASCAR Busch Series car #28, Jay Robinson Racing and the team drivers immediately catapults Daytonabrands into the awareness forefront of the $33 billion automotive aftermarket industry. We certainly hope all of our customers, shareholders and stakeholders will join with us in cheering on car #28 this Saturday, February 24, either in Fontana or by watching the 7 p.m. EST broadcast on ESPN2. This first race will be followed by races in Mexico City, Las Vegas and Atlanta," continued Harkness.
Daytonabrands, Inc. is a marketer and distributor of high margin, innovative consumer products in the automotive aftermarket with the management, products and retail buyer relationships in place with access to over 100,000 retail outlets. Daytonabrands has reunited the best-in-the-industry automotive marketing, distribution and sales "powerhouse team" comprised of former Armor All Products Corporation senior executives and the same 140-member Rep Group(s). This team includes industry professionals with well over 100 years of consumer packaged goods industry experience with some of the most successful and respected branding companies in the world, including: Disney, Warner Bros, Pepsi Cola, ConAgra, Nestle, Clorox, Wyeth, GE and Mandalay Integrated Media. In addition, the "team" has an exceptional history of leadership in the automotive industry, including Armor All's founder, Alan Rypinski.
With its sales, marketing and distribution infrastructure, the company's main focus is to aggressively add key products to its line-up and funnel them into the marketplace through its distribution channels. Daytonabrands has tested and proven its professional marketing and sales acumen by fast-tracking its products in the $33 billion automotive aftermarket and accessories industry directly to the consumer via its own direct response television (DRTV) and national catalog publications such as SkyMall. The company's products first appeared on QVC and have since been sold through leading retailers, including Ace Hardware, Savon Drugs, Costco, Advance Auto, Walgreens, Checker Auto Parts, Schuck's Auto Supply and Kragen Auto Parts. The company also markets products through its website, www.daytonabrands.com.