Albertsons, ppc Racing And Jason Keller Re-Sign For 2003 BOISE, IDAHO (July 12, 2002) --- Albertsons, Inc., one of the largest retail food-drug chains in the United States, announced today it has re-signed with ppc Racing as primary sponsor of...
Albertsons, ppc Racing And Jason Keller Re-Sign For 2003
BOISE, IDAHO (July 12, 2002) --- Albertsons, Inc., one of the largest retail food-drug chains in the United States, announced today it has re-signed with ppc Racing as primary sponsor of Jason Keller and the No. 57 Ford in the NASCAR Busch Series for 2003.
"Our Busch Series sponsorship has been an amazing success," said Rob Creighton, Corporate Manager, Sponsorships and Promotions. "After just three years as a primary sponsor, we are in contention for a championship with Jason Keller and ppc Racing.
"There are only a handful of corporations out there who have enjoyed the same amount of success in such a short period of time on the circuit. NASCAR Busch Series racing is a great fit for our associates and customer base, and now that we have the contract finalized we can begin planning for 2003 as we reach the half way point of a great 2002 season."
Keller, currently second in the NASCAR Busch Series championship standings, has amassed four wins and 11 top fives in the 2002 season. In addition, Keller has collected 25 top fives, 33 top 10s and five wins since he started driving the Albertsons Ford in 2001.
"2002 has already been a great year for ppc Racing, Albertsons and myself," said Keller. "It is exciting to know that we will all continue to build on our success and move forward in 2003. Albertsons is a great sponsor to work with and represent. They have taken this little South Carolina driver and helped make me a household name."
Keller's lifestyle, family and great appreciation for both race fans and Albertsons customers were key reasons Albertsons wanted to continue its relationship with the title contender. Albertsons also understands that in order for their racing program to experience success, it needs a team to meet their high standards. ppc Racing is that team.
"Jason Keller is both a talented driver and a fantastic person," Creighton said. "He is a devoted father and husband, and the perfect spokesman for Albertsons and our family of stores.
"ppc Racing is a top-notch organization that is, in our eyes, the best team in NASCAR Busch Series racing. We could not ask for better partners than ppc Racing and Jason Keller in our NASCAR venture."
Keller's success in 2002 made him a hot commodity in the NASCAR garage area, but the commitment of Albertsons and a championship caliber race team brought Keller back to the No. 57 Ford for another year.
"Right now I want to do more than win races," said Keller. "I want to win a championship and I know that I have that opportunity with ppc Racing. Greg Pollex gave me an opportunity to continue to drive in the Busch Series when no one else would. Greg, Keith (Barnwell) and the entire ppc Racing organization have been very instrumental in my success over the past years and I look forward to continuing our relationship through next season."
The 2003 NASCAR Busch Series season will be Keller's 10th year of competition in the Busch Series. While ppc Racing is in its third year of existence on the Busch Series circuit, Keller has raced for ppc Racing co-owner Greg Pollex for five years and co-owner Keith Barnwell for two.
ppc Racing has accumulated six wins, 18 top-five and 21 top-10 finishes with Keller and teammate Scott Riggs in 2002 alone.
"Greg and I are extremely excited to have Albertsons return for the 2003 season," said Barnwell. "With Jason's return in the Albertsons Ford Taurus, coupled with the experience of the No. 57 team, we know we can contend for the championship. The relationship we have with Albertsons and their entire corporation has been great from day one. We are proud to be carrying the Albertsons banner through 2003."
In addition to being the primary sponsor of the No. 57 Ford, Albertsons is planning numerous marketing and promotional programs utilizing Keller and the Albertsons Ford within its family of stores. Albertsons operates in numerous NASCAR markets under several different banners including ACME, Jewel, Osco and Sav-On.
"We have already begun making plans for the 2003 season, which will include a new paint scheme as well as several different marketing and promotional programs," said Creighton. "We know that to fully leverage our sponsorship we need to utilize our resources, including our retail stores and our many NASCAR vendors."
Albertsons opened its first grocery store in 1939 in Boise, Idaho. Founder Joe Albertson based his store on high quality, good value and excellent service. Today, Albertsons, Inc., is one of the largest retail food-drug chains in the United States. The company currently employs over 220,000 individuals and operates almost 2,500 retail stores in 36 states across the country.