Madison, WI (June 27, 2000) - The heart of motorsports is located just outside rural Charlotte, NC, so most NASCAR drivers refer to the Carolinas as "racing in front of the home folks." But when third-generation driver Jason Jarrett takes to...
Madison, WI (June 27, 2000) - The heart of motorsports is located just outside rural Charlotte, NC, so most NASCAR drivers refer to the Carolinas as "racing in front of the home folks." But when third-generation driver Jason Jarrett takes to the Milwaukee Mile this weekend, he'll be under the watchful eye of hundreds of "hometown folks" courtesy of Jarrett's primary sponsor, Wisconsin-based Rayovac Corporation.
With their corporate headquarters located in Madison, WI, the world's fastest growing battery company is looking forward to the Busch Series' annual trip to their own backyard.
Jarrett, who is running his first full season of Busch Series competition in 2000, is confident that he won't disappoint. "After struggling during the first half of the season and making a lot of changes to this Rayovac Maximum Racing team, we've been looking forward to this race as a turning point in our season," Jarrett said. "Not only do we get to race in front of our sponsor's employees, family and friends, but this race marks the start of the second half of the season; a point at which I think we're ready to show how competitive this team can be," he said.
"Racing in front of your corporate sponsor is a big thrill, and Rayovac has really gotten behind this team everywhere we've raced across the country," Jarrett said. "This will be my first trip to the Milwaukee Mile. It's a flat, fast track that takes some finesse to get around," he explained. "But we've been strong on similar tracks, like the one in New Hampshire, and we've applied the lessons learned there in anticipation of the Milwaukee race."
When Rayovac expanded their motorsports presence to a full season of competition in 2000, the youngest Jarrett moved back under the Jarrett / Favre Motorsports umbrella. Jason is looking to continue the championship tradition established by his father, Dale, and grandfather, Ned, both of whom are winners of NASCAR's Winston Cup Championship.
The parallels between the Jarretts' resilience, as Jason moves toward center stage, and Rayovac's corporate path are not lost on John Daggett, Director of Marketing Services and Corporate Communications for Rayovac Corporation.
"There are a lot of parallels between the Jarrett and Rayovac families, starting with the fact that neither one is ever satisfied and we consider ourselves to be winners," Daggett said. "We're the fastest growing battery company in the United States, but we haven't forgotten where we came from, and that solid background allows us to build on our strengths and take our performance to the next level, the same way Ned, Dale and now Jason have built on a strong foundation to take them to the next level in racing."
Rayovac will be hosting a Maximum Racing Open house at their Madison Headquarters this Thursday afternoon from 1:00 to 3:00 PM. Racing fans will have the opportunity to walk through a NASCAR hauler, check out the #11 Rayovac Pontiac, and meet Jason Jarrett and the Maximum Racing team.