HOT TAMALESÂ® Candies Will Be On the Car All Season, Primary for 10 Races MOORESVILLE, NC--FitzBradshaw Racing announces today that HOT TAMALESÂ® Chewy Cinnamon Flavored Candies will be an associate sponsor on the No. 12 Chevrolet Monte Carlo...
HOT TAMALES® Candies Will Be On the Car All Season, Primary for 10 Races
MOORESVILLE, NC--FitzBradshaw Racing announces today that HOT TAMALES® Chewy Cinnamon Flavored Candies will be an associate sponsor on the No. 12 Chevrolet Monte Carlo for all of the 2005 NASCAR Busch Series Season. The HOT TAMALES® brand will also be the primary sponsor for 10 races for the 2005 season.
HOT TAMALES® candies, made by Just Born Inc., has been the primary sponsor for the No. 12 car and driver, Tim Fedewa, four times already in the 2004 season, including a special MIKE AND IKE® brand paint scheme for the Winn-Dixie 250 presented by PepsiCo at Daytona International Speedway on July 2. The HOT TAMALES® brand will be on the car three more times this season, August 7 at Indianapolis Raceway Park, October 15 at Lowe's Motor Speedway in Charlotte, and November 13 at Darlington Raceway, for a total of seven races.
"We are thrilled to have Just Born and HOT TAMALES® back on board with us next year," said team co-owner Armando Fitz. "Just Born is a company that started out small but has built itself into a highly successful and respected business. We are proud to be associated with them and know that their continued support can only be an asset to our race team. They started out with us in 2001 as one of our first sponsors and have grown to be one of our great sponsors."
Along with the race team sponsorship, the HOT TAMALES® brand has been an official promotional partner of NASCAR since 1999.
"Our partnership with the FitzBradshaw team has been very successful for our brands. Through our sponsorship of the No. 12 team, Armando and the entire team work with us to meet our brands' goals," said Doreen Perini, Group Brand Manager for the HOT TAMALES®, MIKE AND IKE®, and ZOURS® brands. "We're excited to continue with the team in 2005 and are confident that there will be continued success."
The HOT TAMALES® brand is one of America's favorite chewy cinnamon flavored candies. Introduced in 1950, the HOT TAMALES® brand continues to offer a sizzling-hot, yet sweet taste that people love. The success of HOT TAMALES® unique cinnamon flavor has also spurred significant demand of the candies internationally. HOT TAMALES® brand candies are exported to more than 20 markets, including China, South Africa, Australia, and the Caribbean.
FitzBradshaw Racing is owned by NASCAR veteran Armando Fitz and Pro Football Hall of Fame member and FOX broadcaster Terry Bradshaw. The team fields three cars in the NASCAR Busch Series: the No. 12 Chevrolet Monte Carlo, sponsored by Supercuts, HOT TAMALES® brand, and Bicycle Playing Cards; the No. 14 Chevrolet Monte Carlo, sponsored by the Navy; and the No. 82 Chevrolet Monte Carlo sponsored by Jani-King and Goulds Pumps.
FitzBradshaw Racing is featured on the SPEED Channel reality show NBS 24/7. The show airs every Monday night at 8:00 p.m. and re-airs Mondays at midnight, Tuesdays at 10:30 a.m., Wednesdays at 6:00 p.m., and on Saturdays at 10:30 a.m.