1st Major Children's Sponsor In Years Moves Into NASCAR www.snowfrog.us brings youth, Internet to stock cars SPARTANBURG, S.C. - For a sport that saw sponsorship founded on fried chicken, cigarettes and beer, Stanton Barrett realizes his DCT...
1st Major Children's Sponsor In Years Moves Into NASCAR
www.snowfrog.us brings youth, Internet to stock cars
SPARTANBURG, S.C. - For a sport that saw sponsorship founded on fried chicken, cigarettes and beer, Stanton Barrett realizes his DCT Motorsports team is breaking new ground in the upcoming NASCAR Busch Series races at Dover, Del., Saturday and at New Hampshire International Raceway in July.
A children's Internet web site - www.snowfrog.us - will sponsor the #36 Chevrolet owned by John and Nancy McGill of Cleveland, Ohio, in those two races. The site, which goes live on Tuesday, June 2, offers games, stories and adventures for children.
www.snowfrog.us was developed by Tamara Kocey, a native Croatian living in Stuttgart, Germany. Ms. Kocey, 23, created the site after spending nearly one year following the NASCAR Busch Series and traveling extensively throughout the U.S. The website became a reality in the mountains of California. Her lifelong love of children, coupled with her new love of stock car racing, was the catalyst. She is also working on a children's book which will be released next year.
"I guess it is a step away from what some people would consider your traditional stock car racing sponsors," said Barrett, who began running with DCT Motorsports late last season before putting together a full schedule for 2005.
"There is plenty of beer on cars these days, and whiskey came in this year for the first time. We felt like it would be neat to have a car kids can follow and pull for, and parents don't have to worry about adult messages or anybody seeing a doctor because things last more than four hours," Barrett said.
Cartoon Network sponsored a car in the NASCAR Nextel Cup Series in the 1990's, and Barrett said that proved a sponsorship directed at younger fans could work.
"When I first got into NASCAR racing, every kid I ran across knew the Cartoon Network car. They would flock to it. It was 'their' car," Barrett said. "We think this snowfrog.us car can do the same thing - become the official race car for young stock car fans."
A show car will appear in the Dover International Speedway Kids Zone, and Barrett will make autograph appearances there as well. Barrett said www.snowfrog.us is also developing a show car program that not only will be the most comprehensive in NASCAR history for young fans, but will offer the show car at rates well below those of other entities.
The #36 www.snowfrog.us Chevrolet will certainly be one of the cars for adults, too, to watch in Saturday's race at the one-mile, high-banked Dover International Speedway. Barrett ranks 18th in the national standings with 1157 points - just 49 points out of the top 15 - and over the past five races, the team has steadily moved forward in the rankings. In fact, Barrett's average points over the last five races would have him ranked ninth in the national standings over the course of the season. And in two of the last six races, crashes caused by others caught the #36 Chevrolet.
Besides being one of the top younger drivers in the Busch Series, the 32-year-old Barrett is well known in other areas. An award-winning stunt man from Hollywood, Barrett has appeared in well over 100 movies - including the soon-to-be-released Dukes Of Hazzard, Spiderman II and others - as well as hundreds of television shows and commercials. Barrett, who is also running some NASCAR Nextel Cup Series events again this season, has been driving since he was 16 years old, and has competed on the highest levels of NASCAR racing. He is a native of Bishop, Calif.
DCT Motorsports is owned by the McGills, the only Cleveland, Ohio, residents to have owned a team full time in any of NASCAR's top three series. McGill has developed sponsorship packages that could incorporate the full remainder of the season or blocks of races. Utilizing his own business and marketing acumen, he brings creative and fresh approaches not just to team sponsorship itself but areas such as hospitality, cross-promotions and business-to-business possibilities.