Formula 1
10 Oct
-
13 Oct
Event finished
MotoGP
04 Oct
-
06 Oct
Event finished
18 Oct
-
20 Oct
Event finished
NASCAR Cup
11 Oct
-
13 Oct
Event finished
18 Oct
-
20 Oct
Event finished
Kart IndyCar
30 Aug
-
01 Sep
Event finished
20 Sep
-
22 Sep
Event finished
WEC
04 Oct
-
06 Oct
Event finished
08 Nov
-
10 Nov
FP1 in
18 days
Supercars
10 Oct
-
13 Oct
Event finished
R
Surfers Paradise
25 Oct
-
27 Oct
Next event in
4 days
Formula E
R
Ad Diriyah E-prix
22 Nov
-
23 Nov
Next event in
32 days
R
Santiago E-prix
17 Jan
-
18 Jan
Next event in
88 days

BUSCH: Chicagoland: Ed Rensi - NASCAR spotlight

shares
comments
BUSCH: Chicagoland: Ed Rensi - NASCAR spotlight
Jul 9, 2004, 12:40 AM

Ed Rensi says NASCAR Busch Series is the place to be DAYTONA BEACH, Fla. (July 7, 2004) -- Ed Rensi is calling in favors, trying to get passes and tickets for as many friends and family as possible as the NASCAR Busch Series pulls into his ...

Ed Rensi says NASCAR Busch Series is the place to be

DAYTONA BEACH, Fla. (July 7, 2004) -- Ed Rensi is calling in favors, trying to get passes and tickets for as many friends and family as possible as the NASCAR Busch Series pulls into his hometown Chicagoland Speedway for Saturday's Tropicana Twister 300.

Rensi is the former president of Chicago-based McDonald's USA, and fields the No. 25 United States Marine Corps Ford driven by Bobby Hamilton Jr. He's quite adamant about the importance of the Chicago market to NASCAR in general, and to the NASCAR Busch Series in particular.

"We've got to acquaint these big TV markets with what the NASCAR Busch Series is, because we've got to get access to those marketing-partner dollars," Rensi said. "They've got to understand there's real, embedded value in the NASCAR Busch Series. It doesn't cost as much to run in the NASCAR Busch Series, so if you have a smaller appetite for motorsports marketing, the NASCAR Busch Series is a great place to get started. We need to acquaint those medium-sized companies in the metropolitan Chicago area that we have a great race product, a great entertainment product."

So what exactly does the NASCAR Busch Series have to offer a Chicago-based potential sponsor?

"Affordability, for one thing," Rensi continued. "Second, it's the second-most frequently watched motorsports opportunity. The NASCAR Busch Series has everything the NASCAR NEXTEL Cup Series has except for Sunday TV ratings and the cost.

"So if you're a medium-sized company -- let's say you're a $2 billion a year company -- you could get involved in the NASCAR Busch Series, fit it into your marketing budget without spending incremental dollars and get a pretty darn good benefit. You look at the United States Marines Corps. The Marine Corps is interested in leveraging its TV dollars, and the NASCAR Busch Series does that for them."

As far as his on-track product is concerned, Rensi admits to being near "shock" when Hamilton pulled off a dominant victory last season at Chicagoland.

"It was disbelief, first of all," he said. "I couldn't believe it. I couldn't believe we won that first race [at Chicago]. I couldn't believe we won four races last year. I still can't absorb that. It was wonderful to have family there. It was great for 48 hours, and then Monday morning, we had to go do it again."

-nascar-

Next article
BUSCH: Steve Grission to run Chicago race

Previous article

BUSCH: Steve Grission to run Chicago race

Next article

BUSCH: Chicagoland starting lineup

BUSCH: Chicagoland starting lineup
Load comments

About this article

Series NASCAR XFINITY
Drivers Bobby Hamilton Jr.