BUSCH: Atkins Motorsports, Sherman add sponsor

CONSORT COMES ON BOARD SHERMAN'S AKINS MOTORSPORTS CAR FOR '05 CHARLOTTE, NC. - Brent Sherman, driver of the No. 58 Serta Mattress/Hickory Farms Dodge Charger, has added Consort0x00ae, hair care products made especially for men, as a...

CONSORT COMES ON BOARD SHERMAN'S AKINS MOTORSPORTS CAR FOR '05

CHARLOTTE, NC. - Brent Sherman, driver of the No. 58 Serta Mattress/Hickory Farms Dodge Charger, has added Consort0x00ae, hair care products made especially for men, as a sponsor for the 2005 NASCAR Busch Series season.

Consort is coming on board as primary sponsor for six races including events scheduled at Texas Motor Speedway in April, Lowe's Motor Speedway near Charlotte in May, Nashville Superspeedway in June, Chicagoland Speedway in July, Watkins Glen (NY) International in August and California Speedway in September. Additionally, the Consortlogo will reside on the deck lid for remainder of the season starting with next weekend's event at Las Vegas Motor Speedway. `

"I'm very excited to have Consort on board this year," said Sherman. "It's nice to be able to bring another company into the sport and I look forward to helping them achieve their goals."

"We're happy to add Consort Hair Care to our stable of sponsors at Akins Motorsports," said team owner Doug Stringer.

Consort Hair Care for Men is part of Alberto-Culver USA, Inc. the makers of TRESemme0x00ae and VO50x00ae hair care products. Charlotte Tritch of Consort Hair Care Marketing says Consort is ready to extend their product line into the racing world.

"We're really excited about the chance to work with Brent this year," Tritch said. "This is truly a great opportunity for Consort Hair Care and we're looking forward to a terrific season."

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About this article
Series NASCAR XFINITY
Drivers Brent Sherman