HOMESTEAD, FL (November 15, 2002) - International Truck and Engine Corporation, designer and manufacturer of the popular Power StrokeÂ® Diesel engine for Ford Motor Company, announced today they will return as primary sponsor for Terry Cook and...
HOMESTEAD, FL (November 15, 2002) - International Truck and Engine Corporation, designer and manufacturer of the popular Power Stroke® Diesel engine for Ford Motor Company, announced today they will return as primary sponsor for Terry Cook and the No. 29 Power Stroke Diesel Ford NASCAR Craftsman Truck Series entry in 2003.
"We're extremely pleased to be able to again have Terry Cook and K-Automotive Motorsports represent Power Stroke Diesel next season," said Dan Ustian, International Truck and Engine Corporation President and Chief Operating Officer. "Their on-track efforts carried the Power Stroke Diesel brand to Victory Lane four times this season and also helped us connect Power Stroke Diesel to millions of fans who support NASCAR racing. We've had a great association to date and we think things are only going to get better in 2003."
Power Stroke Diesel entered the NASCAR marketing arena supporting Cook and the No. 29 K-Automotive Ford for 12 races in 2001. The partnership was accelerated to a full-time deal this year and according to Ustian, the primary sponsorship association has allowed International to leverage the overlap of truck owners and NASCAR fans increasing awareness and sales of the most popular diesel engine in America. Power Stroke Diesel is available in Ford Super Duty Trucks, Vans and Sport Utility Vehicles.
"Power Stroke Diesel engines have always been about power, performance and a fun driving experience, so it has been a natural for us to be associated with Terry, K-Automotive in the performance oriented NASCAR Craftsman Truck Series," stated Ustian. "The 'Tough Trucks' motto of the Craftsman Truck Series is something Power Stroke Diesel delivers to its customers every day. NASCAR fans and the nearly two million Power Stroke Diesel owners recognize that."
The association with Cook, a former diesel mechanic, is also natural for Power Stroke Diesel. The Indianapolis resident grew up working on diesel engines in his father's automotive repair shop and his mechanical knowledge allows Cook to deliver the Power Stroke Diesel message of power performance, and fun to drive to NASCAR fans everywhere. Cook knows first hand since he drives a Ford Power Stroke Diesel.
"This has been a dream come true for me," said Cook, who has nine Top-5s and 16 Top-10 finishes in addition to his four victories this season. "As a race driver, you always want a sponsor to have a product you can believe in. Power Stroke Diesel engines have long been the standard of excellence in the automotive industry and it's a product I have complete faith in. I drive a Ford Excursion with a Power Stroke Diesel engine on a daily basis and it's an awesome vehicle. I'm thrilled Power Stroke Diesel has decided to support our racing efforts next year and, hopefully, we can have even better results than we did this season."
Nearly two out of three buyers of Ford Super Duty pickups choose the Power Stroke Diesel over a standard gas engine, making it the most popular engine in its class. International is committed to cleaner air solutions for today's environment, environmentally conscious motorists producing 260,000 diesel engines annually at its Indianapolis (IN) Engine Plant.
Cook and his No. 29 Power Stroke® Diesel Ford will take the green flag for the 2003 NASCAR Craftsman truck Series season Friday, February 14, at Daytona (FL) International Speedway. The 200-mile event will be the first of 24 NCTS events next season with all events telecast live on the Speed Channel. MRN Radio will also broadcast the entire NASCAR Craftsman Truck Series schedule on more than 350 stations worldwide in 2003.