PHOENIX, AZ, (March 17, 2000) - Team ASE members will be busy this weekend in Phoenix. Saturday afternoon. They will cheer on NASCAR Craftsman Truck Series driver, Mike Wallace and his Team ASE Ford in the Chevy Trucks 150 at Phoenix ...
PHOENIX, AZ, (March 17, 2000) - Team ASE members will be busy this weekend in Phoenix. Saturday afternoon. They will cheer on NASCAR Craftsman Truck Series driver, Mike Wallace and his Team ASE Ford in the Chevy Trucks 150 at Phoenix International Raceway, and later that night will root for ASE Cowboys, Cody Custer, Michael Gaffney and J.W. Hart as they compete in the Professional Bull Riders (PBR) event at the America West Arena, scheduled to begin at 8:00PM.
Custer, Gaffney and Hart will join Team ASE officials in support of Wallace during his attempt to post his second victory in the young 2000 Craftsman Truck Series season, and Wallace will be on hand Saturday evening to return the favor to the ASE Cowboys.
Team ASE's involvement with the PBR and Cody Custer in particular is another page from ASE's effort to spread the word about the value of ASE certification to automotive technicians, and the value to consumers of patronizing those repair facilities that utilize ASE certified technicians.
"Just like with NASCAR, the demographics of the people that follow Professional Bull Riding are right on target for who we're trying to reach with the ASE message and the value of using repair facilities that employ ASE certified technicians when they need their vehicles repaired," said ASE president, Ron Weiner. "ASE's support of professional in their field like Cody, Michael, and J.W. helps by having the people that follow their sport learn more about ASE and what we're all about. Once people know about us and what it means to have ASE certified technicians work on their vehicles, we know they'll be sure to look for the "ASE Certified" emblem when they take their vehicles in for repairs."
ASE, a national non-profit organization was founded in 1972 to help improve the quality of automotive service and repair through voluntary testing and certification of automotive technicians. More than 420,000 ASE-certified professionals work in dealerships, independent shops, service stations, auto parts stores, schools and colleges.