SS Racing / Green Light Racing Partner for Atlanta NASCAR Craftsman Truck Race ASI LIMITED to Join Together Several Building Industry Sponsors Indianapolis, Ind. Wednesday March 7, 2007 - SS Racing announced a partnership between Lester...
SS Racing / Green Light Racing Partner for Atlanta NASCAR Craftsman Truck
ASI LIMITED to Join Together Several Building Industry Sponsors
Indianapolis, Ind. Wednesday March 7, 2007 - SS Racing announced a partnership between Lester Buildings, Green Light Racing and SS Racing to enter the American Commercial Lines 200 NASCAR Craftsman Truck Series event at Atlanta Motor Speedway. Veteran Driver Tim Sauter will pilot the no. 07 Lester Buildings Chevy Silverado aligned with ASI LIMITED, TSG Industries, Spectrum Metal Finishing, Akzo Nobel and Aluminum Shapes. Sauter will carry several sponsors with different products that all interconnect through the building industry for a common purpose.
"This venture certainly triggers the potential for exciting, mutually-beneficial business relationships between Lester Buildings, our independent dealer-contractors and ASI LIMITED," said Tom Borgman, Lester Buildings Marketing Director. "This is an important step in growing and activating our motorsports program beyond our consumer appeal and into the business-to-business realm."
Ken Smith, President of SS Racing and ASI LIMITED agreed with Borgman and has developed his racing program to a business to business marketing model with the core company, ASI LIMITED and their associated companies. "It's an exciting platform for quantifying sales growth," said Smith. "Branding on the track is merely a benefit of the program, not the basis. Quantifying sales growth is the key for all of us."
Larry Lembrich, Senior VP of Sales for Lester Building Systems expressed his enthusiasm with SS Racing and the overall marketing additions to the #07 team. "We are extremely excited to welcome SS Racing on board as our partner in the Craftsman Truck Series," stated Lembrich. "Along with a rich tradition and involvement in racing, their business relationships are a bonus to Lester Buildings."
For driver Tim Sauter though it will be all about racing. And he is no stranger to success on the race track. Sauter has competed in the American Speed Association, the NASCAR Craftsman Truck Series, the NASCAR Busch Series, and the NASCAR Winston Cup Series. He is the son of Jim Sauter, and the brother of NASCAR drivers Jay and Johnny Sauter. Tim was the 1999 ASA National Champion. Current SS Racing team leader and Crew Chief, Deon Deneau, served as Tim's car chief on that National Championship team.
Atlanta will be the first of approximately six NASCAR Craftsman Truck Series races for SS Racing. Other events tentatively include Lowes Motor Speedway, Kentucky Speedway, O'Reilly Raceway Park, Dover, Talladega and Texas Speedways.