SS-Greenlight Racing Planning For 2009 SS-GLR today executed a reduction in workforce to better prepare for the slowing economic times in 2009. This workforce reduction is in preparation of reducing from two teams in 2008 to one team in 2009.
SS-Greenlight Racing Planning For 2009
SS-GLR today executed a reduction in workforce to better prepare for the slowing economic times in 2009. This workforce reduction is in preparation of reducing from two teams in 2008 to one team in 2009. The team currently operates the #08 GunBroker.com Dodge and the #07 ASILIMITED Chevrolet in 2008.
"Teams that are proactive in their decision making process will be poised to be successful in changing times." states President Ken Smith "We must be frugal in our spending and prove to our potential sponsors that we will be diligent in our attempt to provide conservative spending to capitalize their return on investment"
ASILIMITED will return for the 3rd year with the team in 2009. "Our motorsports marketing program is about relationship and team building." adds Greg Carr National Sales Manager of ASILIMITED. "The action on the track is exciting, but the real benefit is the business to business development that is occurring off track." The team is currently negotiating with Spectrum Metal Finishing and Akzo Nobel as well as additional sponsors and drivers.
Bobby Dotter has had many years of racing experience as a driver and running a team. He has survived as an independent team for many years through many challenges. "This was a tough decision, but we must do what is best and create an environment that we can succeed and survive" states Dotter.
The Team's future goal is to move up the competition ladder one step at time. This year was building a foundation and bringing the resources of two teams together. 2009 will be to strengthen a single team and continue to build on that foundation. Like any business, learning and adapting to changes needed to be successful. SSGLR will continue to exist and build year to year.