Setzer on the GM FlexFuel vehicles

Dennis Setzer Touts Benefits of E85 and GM FlexFuel Compatible Vehicles Veteran Driver Carries Message to Consumers on the Race Track in NASCAR Craftsman Truck Series at O'Reilly Raceway Park INDIANAPOLIS, IN - Dennis Setzer knows his way...

Dennis Setzer Touts Benefits of E85 and GM FlexFuel Compatible Vehicles

Veteran Driver Carries Message to Consumers on the Race Track in NASCAR Craftsman Truck Series at O'Reilly Raceway Park

INDIANAPOLIS, IN - Dennis Setzer knows his way around O'Reilly (formerly Indianapolis) Raceway Park (ORP). He is the defending winner of the NASCAR Craftsman Truck Series (NCTS) race at the track just west of Indianapolis, IN.

This weekend, Setzer heads back to ORP with a brand new number and a brand new look for the 2006 season - No. 85 E85 FlexFuel Silverado. The perennial NCTS favorite and his factory-backed Morgan-Dollar Motorsports (MDM) team are now an integral component of the General Motors program to educate consumers about the fueling options they have as the owner of an ethanol capable vehicle.

Corn is a valuable commodity of the residents of the state of Indiana. As the fifth largest producer in the Unites States, Hoosiers are keenly aware of the benefits of the development of the alternative fuel as well as the production of vehicles that are powered by E85

In addition to the benefits to the agricultural economy of the state by increased utilization of corn in E85 production, GM has a number of facilities in the state including an assembly plant in Ft. Wayne turning out E85 capable vehicles. The double impact in Indiana brings strong significance to the visibility of the racing program to promote the E85 message at ORP.

"It has been really exciting anywhere we have been in the Midwest to have farmers and friends of farmers at the races," Setzer explained. "They come up to us and tell us how much they appreciate this program and I think they are really happy to see General Motors and Chevrolet publicize this E85 FlexFuel and what is capable and available to the public. I think that the farmers are proud that someone is making the American public aware of what is available.

"Being able to head to Indiana, where corn is such a big part of the economy is also a big boost for our program also, because we are able to make people a little more interested and intrigued by what E85 and FlexFuel actually is."

GM has been producing E85 ethanol flexible fuel vehicles since 1988 and has 1.5 million flexible fuel vehicles on the road today in all 50 states with an additional 400,000 expected to hit the road by the end of 2006. The availability of E85 pumps has more that doubled in 2005, with a total of over 675 stations today and growing continuously as consumer demand for the domestically-produced renewable fuel increases.

Front and center in the ever-growing GM company-wide campaign to keep consumers up-to-date on all the latest information on E85 is the Live Green Go Yellow" program. Through the program, GM is collaborating with several partners to boost the use and awareness of ethanol-based E85 fuel in the U.S.

"We are proud to be a part of the GM E85 FlexFuel program," Setzer concluded. " It is a compliment to the professionalism of our entire MDM organization to partner with GM and Chevrolet on this program. It is important to the future of our country and our sport.

"There was a tremendous amount for all of us to learn about alternative fuels. The opportunity to discuss the GM E85 FlexFuel initiative and learn about the vehicles and the increased production of the fuel has been beneficial to everyone on our team. We certainly to look at corn in a much different light now."

In addition to the bright Live Green Go Yellow colors on Setzer's No. 85 Silverado race truck, FlexFuel-branded 2006 Silverado trucks are pacing the fields of the majority of NCTS races throughout the season.

About Live Green Go Yellow
Research has shown that many owners of flex-fuel vehicles do not know that their vehicles are capable of using E85. Early in 2006, GM announced a sweeping consumer education and advertising campaign in Washington, D.C. aimed at promoting the benefits of E85 and GM's flexible-fuel vehicle leadership, and encouraging consumers to actively promote E85 in their communities. "Live Green Go Yellow" ads broke during the Super Bowl XL broadcast and will continue throughout the year with print, web,, and broadcast media components.

Some owners of GM FlexFuel vehicles will receive yellow fuel caps to remind them that their vehicles are E85-capable; later this year, all new GM FlexFuel vehicles will be equipped with yellow fuel caps at the factory.

For more information, visit

The first practice session for the one-day Power Stroke Diesel 200 event is scheduled for 10:00 a.m. EDT on Friday, August 4th followed by the one-hour final practice at approximately 12:00 p.m. EDT. Qualifying will be held at 5:30 p.m. EDT and the trucks will be impounded until the scheduled race start at 8:45 p.m. EDT. Live television coverage of the 200-lap/137.2-mile race will be provided by SPEED Channel with MRN and XM Satellite bringing the race live on the airwaves.

-gm racing-

Be part of something big

Write a comment
Show comments
About this article
Series NASCAR Truck
Drivers Dennis Setzer