Mr. France, the ball is in your court....

This week NASCAR released a statement encouraging fans "to refrain from displaying the Confederate flag at our facilities and NASCAR events."

Certainly, pressure from corporate partners played a large role in NASCAR's decision. But Marcus Lemonis, CEO & Chairman of Camping World/Good Sam -- a long-time supporter of the sport and sponsor of the truck series -- took his muscle one step further with the letter below:

Brian France

NASCAR Corporate Office & Headquarters

One Daytona Blvd/ 1801 W. International Speed Blvd

Daytona Beach, FL 32114

CC: StevePhelps, Patrick Rogers

Dear Brian,

My company, Camping World/Good Sam, has enjoyed a long running relationship with NASCAR as I believe the vision of our companies both embody family, respect, unity, comradery and diversity. These sentiments are at the core of what our country stands for and will continue to embrace.

Last year, our NASCAR Camping World Truck Series Awards Ceremony was held at the Trump National Doral in Miami, and due to recent and ongoing blatantly bigoted and racist comments from Donald Trump in regards to immigrants of the United States, I would like to inform you that I will not, nor will any representative of Camping World, participate or attend in the ceremonial event if it is held at any Trump property.

Our company will not stand to support any person or organization that associates with such beliefs and we feel strongly about distancing ourselves from any negative and discriminatory comments made against any gender, ethnicity, age group or so forth. I would hope that the entire NASCAR organization would agree with my sentiments.

Please confirm receipt of my letter as soon as possible so that we can discuss this serious matter. I appreciate the relationship that Camping World and NASCAR have nurtured over the past few years and thank you for promptly addressing this.

NASCAR spokesman David Higdon said on Friday that NASCAR had not decided the exact location for this year's XFINITY/Camping World Truck Series banquets but the celebrations would not be held at the Trump National Doral Miami, where the champions were feted last year.

NBC cut ties with Trump this week, including his involvement in the Apprentice and future beauty pageants, following comments made during his presidential acceptance speech last which included derogatory and racist comments particularly regarding Mexicans. Trump said, “When Mexico sends its people, they’re not sending their best…They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.”

Trump went on to say he would “build a great wall — and nobody builds walls better than me, believe me…I will build a great, great wall on our southern border and I’ll have Mexico pay for that wall."

In addition to Lemonis involvement with Camping World, he stars in CNBC's show The Profit.