August 20, 2004 (Lebanon, Tennessee) - BHR2 and driver Chase Montgomery announce the signing of Herbalife International, Inc. as the primary sponsor for the August 25th NASCAR Craftsman Truck Series event at the Bristol Motor Speedway. The ...
August 20, 2004 (Lebanon, Tennessee) - BHR2 and driver Chase Montgomery announce the signing of Herbalife International, Inc. as the primary sponsor for the August 25th NASCAR Craftsman Truck Series event at the Bristol Motor Speedway. The Herbalife colors and logo will adorn the #8 DODGE truck of the Mt. Juliet, TN native for the O'Reilly 200 under the lights at the "World's Fastest Half-Mile".
"Along with the entire team of BHR2, I am honored to be able to represent such a great organization as Herbalife for one of the best races all year," stated Montgomery. "Racing at Bristol is exciting anyway, but to add a program like this to the equation makes it really neat. I look forward to spending some time with the Herbalife guests that will be at the race and then putting a great show on for them in the race. We look to bring the #8 Herbalife DODGE home to a safe and strong finish."
[IMAGE]This one race sponsorship was created by Herbalife Independent Distributor and MB3 Motorsports owner Michael Burton. Burton sees the tremendous value of sponsoring a truck in the NASCAR Craftsman Truck Series and will bring fellow distributors together to utilize this marketing program to its fullest potential.
"The Craftsman Truck Series seems to be one of the fastest growing series out there, which gives Herbalife the best opportunity to maximize this program," said Burton.
Montgomery is a 20-year-old "Rising Star" in the sport who is currently 22nd in the overall points standings. He is also a close 5th place in the highly contested battle for the Rookie of the Year honor. He burst onto the scene this season by garnering an outside pole award at Daytona and has accumulated seven top-20 finishes thus far this season in 15 events.
"We're looking forward to watching Chase Montgomery race - the race is already creating a lot of excitement among our distributors," said Rob Levy, Herbalife's Senior Vice President, Americas.
The running of the O'Reilly 200 is scheduled to begin at 9:00 p.m. EST with LIVE nationwide television coverage on the SPEED Channel. The 200 lap event will also be broadcast live across the country on MRN radio and it affiliates.
For more information on Chase and his team, please visit them at www.chasemontgomery.com
Herbalife is a leading company in science-based weight management and meal replacements. The Company offers a wide range of weight management products, nutritional supplements and personal care products intended to support weight loss and a healthy lifestyle. The Company's products are marketed through a network marketing system comprising approximately one million independent distributors who conduct business in 59 countries in the Asia/Pacific Rim, Europe and Americas. In 2003, the Company had net sales of $1.2 billion. For more information, visit www.herbalife.com