Team ASE/CARQUEST Dodge "hulks" up into purple and green racing machine. MOORESVILLE, NC (June 23, 2003) America's oldest speedway, the Milwaukee Mile, has a brand new look for 2003 and so will NASCAR Craftsman Truck Series competitor Jason ...
Team ASE/CARQUEST Dodge "hulks" up into purple and green racing machine.
MOORESVILLE, NC (June 23, 2003) America's oldest speedway, the Milwaukee Mile, has a brand new look for 2003 and so will NASCAR Craftsman Truck Series competitor Jason Leffler when he rolls into town. His Team ASE/CARQUEST Dodge will sport a new purple paint scheme for the GNC 200, thanks to a promotional campaign centered around the Universal Pictures movie release "The Hulk." Leffler's ride will be transformed from its traditional red, white and blue color scheme into a purple and green racing machine. Leffler is one of six drivers tabbed by Action-Performance, Marvel Enterprises and Universal Pictures to participate. NASCAR Winston Cup driver Bobby Labonte, Funny Car driver Cruz Pedregon, World of Outlaw driver Steve Kinser, Indy Racing League competitor Tony Kanaan and Top Fuel dragster Doug Herbert join Leffler as participants in a unique cross series die cast promotion. Leffer's hulked up version of the Team ASE/CARQUEST Dodge will be available as a 1/24th scale collectible at participating CARQUEST Auto Parts stores.
"I think it's a great movie promotion," Leffler said. I am honored that they picked our team to help promote the release of the movie. I am sure the movie will be a blockbuster and I hope we have record sales of the die cast as well. It is a neat looking truck, one of the more unique paint schemes that I have seen. I can't wait to drive it."
Leffler returns to the Milwaukee Mile looking for his first win at the century old facility. Its rich tradition and place in history is not lost on the 27 year-old Long Beach, CA. native.
"Milwaukee is a great race track with lots of rich racing history," said Leffler, "They started automobile racing there in 1903, so they've been racing there for a century. When I was growing up I spent a lot of time in Parnelli Jones' shop and he was one of the best ever at Milwaukee. Parnelli won something like six out of seven races at Milwaukee in the 1960s and other great open wheel kings like Roger Ward, A.J. Foyt and Bobby Unser have all won there. That's a pretty impressive list of tremendous competitors and a list I would really like to add my name to."
Leffler almost added his name to the Milwaukee Mile's record book last year. He started his Team ASE/CARQUEST Dodge at the rear of the field after an unexpected engine change and charged through the pack. With three laps remaining and Leffler apparently headed for victory, the third and final caution flag flew for a crash in Turn 4. That wiped out Leffler's lead and gave Terry Cook one more shot at the win. "I think we were going to be able to hold him off, but then the caution came out," said Leffler. "Actually, I was kind of surprised we were able to stay ahead of him as long as we did because he (Cook) had the dominant truck all weekend. As long as I was out front of him, I was pretty good. Once I got behind, there was nothing I could do."
When Leffler takes the track for the GNC 200 in 2003 he will be greeted by new surroundings. A facility transformed into a state-of-the-art racing venue. With the Hulk on his hood, Leffler hopes to transform last year's runner up finish into a trip to victory lane.
"It would be nice,' Leffler stated. "It is nice to win anywhere but there is something special about Milwaukee."
The GNC 200 at the Milwaukee Mile is scheduled for Saturday June 28th at 3:00 ET. The race will be broadcast live nationally on the Speed Channel and MRN.