Michigan Int'l Speedway comment on new sponsor

MIS President Roger Curtis on NASCAR Camping World Truck Series NASCAR announced Thursday that Camping World will be the title sponsor for the NASCAR Truck Series beginning in 2009. Camping World replaces longtime series sponsor Craftsman, which...

MIS President Roger Curtis on NASCAR Camping World Truck Series

NASCAR announced Thursday that Camping World will be the title sponsor for the NASCAR Truck Series beginning in 2009. Camping World replaces longtime series sponsor Craftsman, which had been the sole title sponsor since the inception of the NASCAR Truck Series in 1995.

The NASCAR Camping World Truck Series will run at Michigan International Speedway in Brooklyn, Mich., on Saturday, June 13.

Here's what MIS President Roger Curtis had to say about the deal:

"Michigan International Speedway is honored to host the NASCAR Camping World Truck Series next season on June 13. Our event will bring together three brand-rich companies -- NASCAR, Michigan International Speedway and Camping World RV -- for great truck racing in a national park-like setting.

"We embrace Camping World's greater presence in NASCAR through their sponsorship of the truck series because camping provides families lasting memories, something we are passionate about at MIS. Michigan International Speedway's 10 Walt Michal's Superstores RV campgrounds make the track the largest registered campground in the state of Michigan. Camping at MIS provides a much-needed, economic shot in Michigan's arm while providing race fans a lush, beautiful backdrop for exciting NASCAR racing.

"Camping is to MIS, what peanuts and Cracker Jack are to baseball."

The seven-year agreement gives Camping World the exclusive rights to sponsor the series, which has built its reputation on very competitive and tough racing. Camping World will enjoy the support of the most brand-loyal fans in all of sports, including millions who annually attend races of the series, which features 25 points events at 23 tracks across North America. All NASCAR Camping World Truck Series races will be broadcast live on SPEED or FOX which will result in over $100 million worth of exposure for the new title sponsor.

The NASCAR Camping World Truck Series will launch its inaugural season Feb. 13 at Daytona International Speedway. Along with a 19 percent increase in television ratings this year, the series is host to another heated battle for the championship as the points lead has changed nine times. Johnny Benson and Ron Hornaday have traded the lead several times this year; Benson currently leads Hornaday by only 65 points with four races to go.

Along with crafty veterans such as Rick Crawford, Dennis Setzer and Todd Bodine, the series also features up-and-coming rookies like Colin Braun and Erik Darnell. Drivers for each manufacturer have won races this year and are represented in the series standings' top 10.

MIS has restructured some of its pricing for 2009 so fans who feel the economic pinch can keep MIS in their 2009 vacation planning. New in 2009 are general admission seats for NASCAR Sprint Cup races that start at just $40 in two grandstands. Children 12 and under may come to the races for free with their families in those seats.

Ticket renewals for 2008 customers are under way. Tickets and camping will go on sale to the general public beginning Saturday, Feb. 15 during the season-opening Daytona 500.

For additional information or to place a non-refundable, $50 deposit for 2009, call the MIS Ticket Hotline at 800-354-1010.

-credit: mis

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Series NASCAR Truck
Drivers Johnny Benson , Ron Hornaday Jr. , Colin Braun , Dennis Setzer , Rick Crawford , Erik Darnell