Shell ROTELLAÂ® T Will Sponsor Chevy Silverado in NASCAR Craftsman Truck Series Morgan-Dollar Motorsports to Team Up with Maker of Premium Diesel Motor Oil in 2006 DETROIT- Shell ROTELLA Â® T will be the primary sponsor of the Morgan-Dollar ...
Shell ROTELLA® T Will Sponsor Chevy Silverado in NASCAR Craftsman Truck Series
Morgan-Dollar Motorsports to Team Up with Maker of Premium Diesel Motor Oil in 2006
DETROIT- Shell ROTELLA ® T will be the primary sponsor of the Morgan-Dollar Motorsports Chevrolet Silverado, driven by Dennis Setzer, during seven NASCAR Craftsman Truck Series (NCTS) races in 2006. Shell will be an associate sponsor for the other 18 events.
"We welcome Shell ROTELLA® T to the family of GM Racing partners, and we anticipate a highly successful relationship," said Mark Kent, GM Racing director. "GM Racing seeks companies with whom it can enter into longtime relationships and develop a true synergy. We're building a family of GM-powered partners who are contributing to the achievements of Chevrolet in the NASCAR Craftsman Truck Series program."
Shell ROTELLA® T, the leading premium diesel motor oil in America, will make its debut as a primary sponsor at Atlanta Motor Speedway on March 17, 2006. The other races are: Lowe's Motor Speedway, May 19; Texas Motor Speedway, June 9; Kansas Speedway, July 1; New Hampshire International Speedway, September 16; Talladega Superspeedway, October 7; and Phoenix International Raceway, November 10.
Shell ROTELLA® T has brought leading-edge protection to on- and off-road engines for more than 30 years. Shell ROTELLA® T continues to be the number one heavy-duty multigrade motor oil in the U.S. for rigs of independent owner/operator truckers. This same motor oil also provides outstanding protection for diesel pickup truck engines.
"We're looking forward to building a strong relationship with Shell ROTELLA® T," said David Dollar, owner of Morgan-Dollar Motorsports. "It's very flattering to be involved with Shell ROTELLA® T. I've been in the transportation industry my entire life, and ran my own trucking company for twenty years. I used Shell ROTELLA® T exclusively in my rigs, so I'm well aware of the quality of the product. I'm extremely proud to represent the brand."
Dennis Setzer finished second in the season-ending NCTS driver point standings with four victories in 2005. It marked the team's third consecutive runner-up finish. With 10 top-5 and 13 top-10 finishes, Setzer had the best season of his career.
Chevy won its sixth NCTS manufacturers championship in 2005. Overall, Chevy drivers won 10 races, garnered eight poles, and recorded 45 top-5 and 67 top-10 finishes. Chevrolet Silverado continues to hold the record for NCTS victories and championships. Chevy has now visited victory lane 120 times, nearly double any other manufacturer.
"Our participation with Dennis Setzer and the Morgan-Dollar Motorsports team is an ideal fit," said Dennis Doggett, general manager, Marketing Business to Business for Shell Lubricants. "Shell ROTELLA® T is an industry leader and Dennis Setzer and the Chevrolet Silverado team have consistently demonstrated their ability to be a leader in the NASCAR Craftsman Truck Series. The marketing relationship with Morgan-Dollar Motorsports and the Chevrolet Silverado is an outstanding opportunity to bring Shell ROTELLA® T to the large contingent of truck racing fans across the country. We're looking forward to celebrating with Dennis and the team in victory lane."
About Shell ROTELLA® T - Shell ROTELLA® T branded products are manufactured by Shell Lubricants. The term 'Shell Lubricants' collectively refers to the companies of the Shell Group engaged in the lubricants business. Shell lubricants companies are global leaders in lubricants and operate in approximately 120 countries worldwide. They manufacture and blend products for use in a range of applications from consumer motoring to food processing and heavy industry to commercial transport. The Shell portfolio of top quality lubricant brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell Tellus®, Shell Cassida®, Shell ROTELLA® T, Shell Spirax® and a portfolio of car care products and Jiffy Lube® services.
More information about Shell ROTELLA T is available at www.rotella.com.