Michel Jourdain, Jr. To Participate In "Fiestas Patrias" Festival Presented by Univision CONCORD, N.C.- Michel Jourdain, Jr., driver of the No. 50 Roush Racing Ford F-150, will head to Las Vegas in three weeks to participate not only in the ...
Michel Jourdain, Jr. To Participate In "Fiestas Patrias" Festival Presented by Univision
CONCORD, N.C.- Michel Jourdain, Jr., driver of the No. 50 Roush Racing Ford F-150, will head to Las Vegas in three weeks to participate not only in the Smith's Las Vegas 350 NASCAR Craftsman Truck Series race, but also for "Fiestas Patrias," an event celebrating Hispanic Heritage Month.
Fiestas Patrias celebrates the Republic of Mexico's National Independence Day. The event will be held on Sunday, September 17 at Sunset Park in Las Vegas. Jourdain will appear at the event on behalf of Craftsman as part of their program, Craftsman Trocas Calientes de NASCAR, which will be launched in Las Vegas during "Fiestas Patrias" and the days leading up to the race at Las Vegas Motor Speedway on Sept. 23.
"It is great to be part of the big efforts Craftsman is doing to promote the NASCAR Craftsman Truck Series within the Hispanic community," said Jourdain. "I think that in the last couple of years the Hispanics are getting closer and closer to NASCAR. We have had a big tradition in racing in our countries for a long time, but not too much in stock cars. That is changing rapidly, the interest is growing really fast. I think that can be attributed not only to the great racing that you see in the different divisions of NASCAR, but also to events like these. When you can bring the fans that much closer to the sport and the people who make it all happen, it makes the fans feel that they are part of the team. I feel honored that Craftsman has asked me to participate in this event, and I look forward to meeting the fans in Las Vegas."
Craftsman will distribute free race tickets and other prizes from a booth at "Fiestas Patrias" on Sunday, Sept. 17. The booth will feature a gaming wheel where visitors can win race tickets, Craftsman $5 gift cards, NASCAR Craftsman Truck Series T-shirts and other racing souvenirs. Jourdain will also be on hand to meet fans and sign autographs at 1:00 PM and again at 4:00 PM.
Through an integrated radio promotion, Craftsman will host 125 families on Sept. 23 for hospitality, a chance to meet Jourdain, entertainment and VIP tickets to the race. Craftsman will supply Univision Radio with "family four-packs" of tickets to be given away on air and at various events prior to the race, including radio remotes by Univision Radio and KISF 103.5 La Nueva at two Sears locations in Las Vegas.