"To have the Jumpman on the truck at Martinsville is the perfect fit"
Charlotte, N.C. (October 23, 2013) - The Jordan Brand's iconic Jumpman logo will adorn the No. 51 Toyota Tundra of Denny Hamlin this Saturday, Oct. 26 as he races for his third-straight NASCAR Camping World Truck Series win at Martinsville (Va.) Speedway for Kyle Busch Motorsports. Hamlin is the two-time defending winner of the Kroger 200 race at Martinsville.
"To have the Jumpman on the truck at Martinsville is the perfect fit," said Virginia-native Hamlin, a season ticket holder of Michael Jordan's Charlotte Bobcats NBA franchise. "Michael has expressed interest in taking the next step with their Jordan Brand sponsorship, so what better opportunity than going after three in a row at one of my favorite tracks."
While this NASCAR race marks the first-ever primary car or truck sponsorship for the Jordan Brand, the shoe and apparel company has a long track-record of supporting Michael Jordan Motorsports, a motorcycle racing team founded by Jordan in 2004 that competes in the AMA Pro National Guard SuperBike Championship series.
"Denny is a winner, especially at Martinsville Speedway, where he has 'home court advantage,'" said Jordan. "When Denny said he wanted to get the three-peat at Martinsville, it was a no-brainer for the Jordan Brand to be a part of it."