Square D to exit Sponsorship after 2004 season MT. JULIET, Tenn. - September 3, 2004 - After almost nine years of NASCAR Sponsorship, Schneider Electric, sponsor of the No. 4 Square D Dodge driven by current points leader Bobby Hamilton in the...
Square D to exit Sponsorship after 2004 season
MT. JULIET, Tenn. - September 3, 2004 - After almost nine years of NASCAR Sponsorship, Schneider Electric, sponsor of the No. 4 Square D Dodge driven by current points leader Bobby Hamilton in the NASCAR Craftsman Truck Series has elected to end its sponsorship of the BHR entry at the end of 2004.
"I have thoroughly enjoyed working with Square D for the past four years and hate to see them leave the sport," Hamilton said. "They have been a tremendous company to work with and several key people have really made their racing program one of the best out there right now. The employees really followed the Craftsman Truck Series and kept up with our races each week. I hope they continue to do that in the future. We wish them the best."
According to Dave Petratis, President and Chief Executive Officer of Schneider Electric North American Operating Division, "Our sponsorship of Bobby Hamilton the last few years has brought us to a higher level of visibility than we've had throughout our almost nine year NASCAR run. Since our entry into the Busch Series in 1995, moving up to the NASCAR Winston Cup Series in 1996 and then switching with Bobby to the Craftsman Series in 2002, we've had the pleasure of participating in all aspects of NASCAR racing. As a business-to-business manufacturer, we successfully leveraged our NASCAR sponsorship in a variety of ways to grow our customer relationships. Our distributors have had the pleasure of working the NASCAR opportunity with us while finding creative ways of exciting and entertaining our customers through the many promotional avenues available.
"I felt that the best time for us to exit this venture was when Bobby and his team were at the top of their racing game," said Petratis. "Bobby's team and his entire staff have been excellent supporters of the Square D brand and have helped us create interest and excitement with our employees and customers in so many ways. Our heartfelt appreciation goes out to his organization for the many years of dedicated support to our corporate needs with the Square D NASCAR program. I know that many of our employees and loyal customers will miss our participation," Petratis concluded.
"I personally appreciate all the opportunities Bobby and I created together to meet new and old customers and grow our business, including our ride-along program, show car appearances, personal appearances and hospitality events," added Chris Richardson, former President and CEO of the North American Operating Division and current Schneider Electric board member. "Bobby and his team have been tremendous supporters of our company over the years and we sincerely thank him for his competitiveness on the track and for making us winners in both Winston Cup and the Craftsman Truck Series."