SS Racing, Lester Buildings and Green Light Racing Link Up For Seven NASCAR CTS Races Several building industry companies form marketing alliance Lester Prairie, MN -- Lester Buildings and Green Light Racing is pleased to announce an alliance...
SS Racing, Lester Buildings and Green Light Racing Link Up For Seven
NASCAR CTS Races
Several building industry companies form marketing alliance
Lester Prairie, MN -- Lester Buildings and Green Light Racing is pleased to announce an alliance with SS Racing for seven races in the NASCAR Craftsman Truck Series. The first race in the partnership will be March 16th at the American Commercial Lines 200 at the Atlanta Motor Speedway. Veteran driver Tim Sauter will pilot the #07 Lester Buildings Silverado along with various sponsors all interconnected through the building construction industry. Joining Lester Buildings at Atlanta will be ASI LIMITED, TSG Industries, Spectrum Metal Finishing, Akzo Nobel and Aluminum Shapes.
"This venture certainly triggers the potential for exciting, mutually-beneficial business relationships between Lester Buildings, our independent dealer-contractors and ASI LIMITED," said Tom Borgman, Lester Buildings Marketing Director. "Further, it's an important step in growing and activating our motorsports program beyond our consumer appeal and into the business-to-business realm."
Ken Smith, President of SS Racing and ASI LIMITED agreed with Borgman and has developed his racing program to a business-to-business marketing model with ASI LIMITED, his core company, and associated companies. "It's an exciting platform for quantifying sales growth," said Smith. "Branding on the track is merely a benefit of the program, not the basis. Quantifying sales growth is the key for all of us."
Larry Lembrich, Senior VP of Sales for Lester Building Systems expressed his enthusiasm with SS Racing and the overall marketing additions to the #07 team. "We're extremely excited to welcome SS Racing on board as our partner in the Craftsman Truck Series," stated Lembrich. "Along with a rich tradition and involvement in racing, their business relationships are a bonus to Lester Buildings."
But for driver Tim Sauter, it will be all about racing. No stranger to success on the race track, Sauter has been past champion of the American Speed Association (ASA) and for the past six years, has competed in the principal NASCAR series -- Craftsman Truck, Busch and Winston Cup. Tim is the son of Jim Sauter and the brother of NASCAR drivers Jay and Johnny Sauter. Current SS Racing team leader and Crew Chief, Deon Deneau, served as Tim's car chief on that ASA National Championship team.
Atlanta will be the first of seven NASCAR Craftsman Truck Series races for the new partnership with SS Racing. The current schedule has the alliance continuing at the following CTS venues: Lowes Motor Speedway, Kentucky Speedway, O'Reilly Raceway Park, Talladega and Texas Speedway.
With manufacturing facilities in Minnesota, Illinois and Virginia, Lester Buildings is one of the largest manufacturers of engineered post-frame structures in the United States. The company provides building solutions for a broad range of needs -- from simple farm and ranch buildings, hobby shops and equestrian buildings to many types of commercial structures. Over 140,000 Lester buildings have been erected throughout the U.S. from the eastern seaboard to the Rocky Mountains. To learn more about Lester Buildings visit www.lesterbuildings.com.
ASI LIMITED is a leader in the Building Enclosure and Ornamental Metals industry. Indianapolis based ASILIMITED's ability to take a project from it's inception to its completion separates them from their competition. In 2003, the Ornamental Division was established as a national supplier of ornate products. Currently the Ornamental Division is supplying materials .or the Orlando Courthouse as well as the MUSC project in South Carolina. ASI will be partnering with their customers in the CTS to continue to build relationship and teamwork.
TSG Industries was established in 1972, Architectural Aluminum Products, a division of TSG Industries, Inc., is a major single source supplier of architectural metal and glass systems. Our complete range of standard and custom products includes curtain wall systems. Ribbon windows, glass entry and vision systems, skylights, glass handrails and other architectural items.
Spectrum Metal Finishing is a major force in the metal coating industry since 1994. Their customers are companies throughout the United States and even the Pacific Rim. They are an environmentally friendly organization that complies with all EPA standards. Conveniently located Youngstown, OH.
Akzo Nobel, based in the Netherlands, is a multicultural organization serving customers throughout the world with human and animal healthcare products, coatings, and chemicals. They employ around 61,500 people and conduct their activities in four segments - human and animal health, coatings and chemicals - subdivided into 13 business units, with operating subsidiaries in more than 80 countries.
Aluminum Shapes, LLC is an aluminum extruder with a complete range of capabilities at a single plant location, principally serving the transportation, distribution, construction and architectural industries. It is our mission to provide all of our customers with on-time delivery of products that meet or exceed their expectations, at market prices. This will be achieved and sustained through the use of an aggressive continuous improvement program focused upon lean manufacturing techniques, total quality management and the empowerment and accountability of all our employees.