Kyle Busch Motorsports will sport the BitPay livery on the No. 54 Tundra at Daytona.
BitPay will support Kyle Busch Motorsports’ No. 54 Toyota Tundra and Justin Boston in the NextEra Energy Resources 250 at Daytona International Speedway on Feb. 20.
BitPay, a bitcoin payment processor allows businesses to accept bitcoin payments.
I couldn't be more excited about having this opportunity to represent the BitPay brand on and off the track.
“I couldn't be more excited about having this opportunity to represent the BitPay brand on and off the track,” Boston said in a release. “BitPay is a global leader in bitcoin payment processing and they are at the forefront of shaping how we all spend money in everyday life.”
Boston, 25, will compete for Rookie-of-the-Year honors in the Camping World Truck Series as the third truck at KBM. He joins teammate Erik Jones and the trio of team owner Kyle Busch, Daniel Suarez and Matt Tiff, who will campaign in the No. 51 Tundra.
Under the Joe Gibbs Racing banner, Boston ran in two Xfinity Series races last year. He finished ninth in his debut at Kentucky Speedway and 12th at Dover International Speedway. Boston made one NCWTS start at Bristol Motor Speedway in 2014.
Boston finished fifth in the ARCA Series point standings last year and won at Toledo (Ohio) Speedway and Madison (Wisc.) International Speedway. He finished third in ARCA points as a rookie.
“NASCAR is watched by millions of people all over the world,” said Stephanie Wargo, VP Marketing of BitPay. “Through this exposure and working with Justin and KBM, we hope to help raise awareness about the bitcoin technology and our company’s platform.”