Brookfield, WI - A perfect relationship has just gotten better. Milwaukee Electric Tool, a producer and seller of high-quality professional power tools, will be back as primary sponsor of the ...
Brookfield, WI - A perfect relationship has just gotten better. Milwaukee Electric Tool, a producer and seller of high-quality professional power tools, will be back as primary sponsor of the #14 Circle Bar Racing Ford and Rick Crawford of the NASCAR Craftsman Truck Series in 2001.
Quality and the name Milwaukee have been synonymous in the power tool industry since the company's founding in 1924. Milwaukee Electric is the only electric tool manufacturer in the nation exclusively targeting the professional tool user. Milwaukee Electric Tool made their first major venture into the world of NASCAR in 2000 with Circle Bar Racing and driver, Rick Crawford. The company became the primary sponsor of the #14 Circle Bar Ford of the NASCAR Craftsman Truck Series in 2000, which was ironically the team's first major sponsorship.
2001 will also mark the 10th anniversary of the partnership of Tom Mitchell and Rick Crawford as an owner/driver combination. Circle Bar Auto Racing has been in existence since 1978 and involved in various forms of racing including: CART, Winston Cup, All-Pro, and Craftsman Truck Series. The team has been sponsored previously by the Circle Bar Motel and RV Park, a business owned by team owner, Tom Mitchell. The Circle Bar Motel and RV Park will continue as an associate sponsor with the team as was the case in 2000.
Team Owner, Tom Mitchell, commented, "We are very pleased to be associated with Milwaukee Electric Tool. I've been in racing for many years and this is one of the only major, national companies that you could base your whole sponsorship agreement on a handshake. That means a lot to us. Our team as a force is coming together and this association has enabled us to reach a new level in racing. 2001 will be our 10th season with Rick and every year Circle Bar Racing has gotten bigger and better. I believe we are just about to reach our prime."
The Milwaukee Electric Tool race team has been very efficient this season in accomplishing twelve top-10 finishes and two top-5 finishes. With one race left on the 2000 schedule, Rick Crawford sits in 11th place in the overall point standings. It will be the team's highest point finish in 4 seasons of NASCAR Craftsman Truck Series competition. The team still has a shot at a top-10 point finish as they reside 72 points out of 10th and 78 from 9th place.
"It means a lot to me to know that our team has done our job well enough to earn their commitment for another season," stated driver, Rick Crawford. "I believe we have given them a great first year in the sport, but the best thing about the whole situation is that our team can and will be better in 2001," said Crawford.
Both Milwaukee Electric Tool and Circle Bar Racing are based on strong, down-home family values. Circle Bar Racing's rich racing history is matched only by the Milwaukee company that was founded in 1924. Their tools are considered the toughest and most durable on the market, so it is only fitting that they chose the "toughest" series in NASCAR to promote their products.
That promotion effort has been the springboard to the continued sponsorship efforts states director of marketing, Joe Smith, "We have only started to discover the opportunities that this NASCAR sponsorship can offer our company. Throughout the 2000 season various promotions and at-track entertainment have given our sales staff a unique and solid venue to interact with our customers. The relationship-building opportunities that we have created by bringing our distributors to the racetrack is uncharted territory in our company. Our guests get to see a side of NASCAR and a professional NASCAR team that many will never see. Away from the track we have been just as successful with the use of show trucks, appearances by Rick, and the extension of our marketing arm through this sponsorship."
The NASCAR Craftsman Truck Series will continue to grow and maintain its personality as the hottest racing in the nation. In 2001 the series will make its debut at one of the oldest and newest of NASCAR tracks. Darlington, the oldest track on the NASCAR schedule will host its first NCTS race in May and the Kansas Speedway, the newest major track in NASCAR, will host its inaugural event in July. The season will again kick off with a race at the most hallowed of the NASCAR tracks with a date at the Daytona International Speedway.
As an exciting 2000 NCTS season comes to an end this weekend, Circle Bar Racing is alive and well and looking for a top-10 point finish this season. Also the stability and consistency in the #14 Circle Bar race team coincided with continued sponsorship from Milwaukee Electric Tool will make this team one of the most solid and experienced organizations in the NASCAR Craftsman Truck Series in 2001.