FORT WORTH, TX (December 11, 2001) - The Williamson-Dickie Manufacturing Co., maker of the popular Dickies Workwear clothing brand, announced today it has entered into a NASCAR marketing association with Countryman Motorsports for the 2002 ...
FORT WORTH, TX (December 11, 2001) - The Williamson-Dickie Manufacturing Co., maker of the popular Dickies Workwear clothing brand, announced today it has entered into a NASCAR marketing association with Countryman Motorsports for the 2002 NASCAR Craftsman Truck Series season.
The venture brings together two NASCAR Craftsman Truck Series owners- Preston Countryman and Billy Ballew- who each ran select event schedules during the 2001 NCTS season. By joining forces, Countryman Motorsports combines resources to run the entire 2002 schedule, and operates out of Ballew's existing shop in Mooresville, NC.
The team has named Trent Owens as the driver of the No. 15 Dickies Ford F-150 entry, and will attempt to capture the coveted Raybestos NCTS Rookie of the Year Award. Owens ran three NCTS races for Countryman and three for Ballew in 2001.
"This is the best scenario possible, to have a terrific sponsor like Dickies commit for the entire 2002 NASCAR Craftsman Truck series season, and to work with two great owners like Preston Countryman and Billy Ballew," said Owens. "Dickies was my sponsor last year and they're great. With the new team, our goal is simple - go out and win the Rookie of the Year title for Dickies in 2002."
Owens, nephew of seven-time Winston Cup Champion and NASCAR legend Richard Petty, has made his way through the stock-car racing ranks. Owens has piloted entries in the NASCAR All-Pro series, the USAR Hooters Cup as well as competing in six NCTS events in 2001.
"The entire team is excited about Trent Owens and the opportunity that Dickies has given us," stated Countryman. "The sponsorship agreement provides the financial support necessary to compete week in and week out ,and we all have a lot of confidence in Trent Owens and his talent. Given the right team, Trent can really excel-- and now, thanks to Dickies, we're all on the right track to success this year."
The 2002 NCTS season will be the first full season of NASCAR sponsorship for Dickies, which realizes the marketing potential of NASCAR and its legion of product-savvy fans.
"NASCAR and Dickies fans are among the most brand loyal people in the United States," said Jon Ragsdale, Vice President of Marketing for Fort Worth-based Williamson-Dickie. "We are tremendously excited to be associated with Trent Owens, Countryman Motorsports, and the Craftsman Truck Series. Trent already proved to us that he is an excellent driver and a great spokesperson for Dickies, and we have confidence that the Countryman Motorsports team will help push him to greater heights. We are proud of this outstanding rookie, and to be a part of continuing the Petty family NASCAR legend."
Countryman Motorsports will kick off its new association with Dickies at the season opening race at Daytona International Speedway in February, and will search for additional associate marketing partnerships for the 2002 campaign.
"We truly appreciate Dickies stepping up to the plate as our primary sponsor," says Ballew. "They have a great product and a high profile. Now it's time to find other great partners for our associate sponsor positions."
Founded in 1922, Fort Worth-based Dickies is the dominant global brand of authentic American workwear, making sturdy work pants, shirts, jackets, jeans, coveralls, boots, painter's wear, work packs and accessories for hardworking men and women worldwide.