Power Stroke Diesel goes Truck Racing with Terry Cook and ppc Racing Mooresville, N.C. (February 3, 2004) -- International Truck and Engine Corporation, designer and manufacturer of the popular Power StrokeÂ® Diesel engine for Ford Motor...
Power Stroke Diesel goes Truck Racing with Terry Cook and ppc Racing
Mooresville, N.C. (February 3, 2004) -- International Truck and Engine Corporation, designer and manufacturer of the popular Power Stroke® Diesel engine for Ford Motor Company, today announces its sponsorship with driver Terry Cook and ppc Racing for the 2004 NASCAR Craftsman Truck Series. Power Stroke Diesel is the spotlight of a motorsports marketing initiative that leverages the overlap of pickup truck owners and NASCAR fans to increase the organization's diesel engine sales. The Power Stroke Diesel race truck will be seen by fans and potential diesel engine pickup truck buyers this summer live at the race tracks and on national television.
"We are a customer-focused company. Continuing our sponsorship of Terry Cook under the Power Stroke Diesel nameplate helps us extend our brand building and customer loyalty campaigns by aligning with another powerhouse brand, NASCAR," said Bob Carso, Director of Communications and Strategy, International Truck and Engine Corporation. "Power Stroke Diesel Racing is in synch with the Power Stroke Diesel ownership experience of Power, Performance and Fun to Drive. The sponsorship enables International and Ford to market and promote this product to our target audience and introduce diesel to potential customers."
The Power Stroke Diesel race team sponsorship is a key part of the International motorsports marketing programs that includes International and Ford Racing's sponsorship of a NASCAR Craftsman Truck Series race in Indianapolis each summer. Since 1999, the manufacturers have teamed up to honor loyal customers and fans with a race of their own, the annual Power Stroke Diesel 200 at Indianapolis Raceway Park, across town from the Indianapolis engine plant where the popular diesel engine is built.
"We've enjoyed tremendous success with Terry Cook as our spokesman and driver over the past three years and we're very excited to have him represent Power Stroke Diesel again this year both on and off the track. He's a tremendous driver and he really connects with both Power Stroke Diesel owners and Ford Dealers across the country." said Carso.
The move to ppc Racing is a new venture for Power Stroke Diesel, and a new venture for ppc Racing as well. The 2004 race season will mark the first time ppc Racing will compete in the NASCAR Craftsman Truck Series. ppc Racing and its new sponsor are confident the relationship will create highlights in 2004.
Known for its success in the NASCAR Busch Series, ppc Racing will now brand its mark in the NASCAR Craftsman Truck Series. "We are excited to be partnering with Power Stroke Diesel in the NASCAR Craftsman Truck Series," said Keith Barnwell, General Manager for ppc Racing. "The series is new for us but winning in NASCAR is not. Winning is something we hope to do a lot of this year."
"Power Stroke Diesel is thrilled to be the sponsor of the No. 10 Ford F-150 and ppc Racing," said Carso, "We are excited to be with a caliber team like ppc Racing and believe with ppc Racing and Terry Cook behind the wheel, we will compete for the NASCAR Craftsman Truck Series championship year in and year out. ppc Racing's commitment to Ford and to engineering excellence on the race track aligns with the International philosophy -- we are all out there to win." Cook will pilot the No.10 Power Stroke Diesel Ford F-150 this year on the road to capturing his first NASCAR Craftsman Truck Series title. This represents the fourth season Cook will carry the torch for Power Stroke Diesel. "I am extremely excited about the possibilities with ppc Racing this year. I do not think Power Stroke Diesel could have gone with a better team," stated Cook. "I believe this will be a winning combination."
International Truck and Engine Corp. designs and manufactures the 6.0-liter, V-8 Power Stroke Diesel engine exclusively for Ford Motor Company for use in Ford Super Duty F-Series pickup trucks, Econoline vans and Excursion sport utility vehicles.
Due in part to the ever-growing popularity of this engine in Ford pickups, more than two million Power Stroke Diesel engines have been produced since its introduction in 1994. Nearly two out of three buyers of Ford Super Duty pickups choose the Power Stroke Diesel over a standard gas engine, making it the most popular engine in its class.
The rising cost of gasoline, combined with diesel's superior fuel economy achieving up to 30 percent better fuel economy than gas engines makes diesel an attractive option and not just for businesses. A rising number of recreational enthusiasts are turning to diesel engines for their weekend towing needs, including pulling boats and horse trailers, as well as for their everyday vehicles. And because International Truck and Engine Corp. is committed to cleaner air solutions for today's environment, environmentally conscious motorists are also choosing diesel power in growing numbers.
International Truck and Engine Corporation is the operating company of Navistar International Corporation (NYSE: NAV). International Truck and Engine is a leading producer of mid-range diesel engines, medium trucks, heavy trucks, severe service vehicles, bus chassis and a provider of parts and service sold under the Internationalâ brand. The company also is a private label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. Additionally, through a joint venture with Ford Motor Company, the company will build medium commercial trucks and currently sells truck and diesel engine service parts. A subsidiary, IC Corporation, produces integrated school buses. International Truck and Engine has the broadest distribution network in the industry. Financing for customers and dealers is provided through a wholly owned subsidiary of Navistar. Additional information can be found on the company's Web site at www.internationaldelivers.com.