Bliss adds sponsor for Milwaukee event

Hi-Performance Racing Cards to sponsor Bliss, Xpress Motorsports at Milwaukee. MOORESVILLE, NC (June 24, 2002) - Hi-Performance Racing Cards, a division of Hi-Liter Graphics, Inc., will sponsor Mike Bliss and his No. 16 Xpress Motorsports ...

Hi-Performance Racing Cards to sponsor Bliss, Xpress Motorsports at Milwaukee.

MOORESVILLE, NC (June 24, 2002) - Hi-Performance Racing Cards, a division of Hi-Liter Graphics, Inc., will sponsor Mike Bliss and his No. 16 Xpress Motorsports Chevrolet in the GNC Live Well 200 NASCAR Craftsman Truck Series race this weekend at 'The Milwaukee Mile.'

Founded in 1954, Hi-Liter Graphics, Inc. is a family-owned commercial printing business providing a wide range of print manufacturing services, many of them to the automotive aftermarket and racing industries. Current motorsports related corporate clients serviced by Hi-Liter Graphics include Snap On Tools, Tenneco Automotive, Five Star Race Car Bodies, Diamond Racing Wheels, Wells Manufacturing, Alston Race Car and Bassett Racing Wheels.

"This is an excellent opportunity to showcase our products in front of the people who are our core customers - race teams and race fans," said Perry Hintz, vice president of business development at Hi-Liter Graphics, Inc. "Our motorsports and automotive-related printing has grown to more than 50 percent of our commercial business in recent years. Our association with Mike Bliss and the Xpress Motorsports team is a way of being able to give something back to the sport and the automotive world that has been so good to us."

In 2001, Hi-Liter Graphics introduced Hi-Performance Racing Cards to the motorsports industry and proved to be an immediate success with racers and fans alike. In addition to the standard "hero card," Hi-Performance Racing Cards produces custom printed, full-color folding schedules, posters, catalogs and other racing-related promotional materials.

"Hi-Performance Racing Cards have proven to be a cost-effective way for racers to reward both their sponsors and their fans," stated Hintz. "While NASCAR stars Hermie Sadler, Tim Sauter and now, Mike Bliss, use our cards, it's the sportsman and weekly racer that make up the majority of our business. We designed Hi-Performance Racing Cards to have the highest quality at a price the weekly racer can afford. We're thrilled to be able to bring that message to everyone at Milwaukee, courtesy of Mike Bliss and Xpress Motorsports."

Bliss will take the green flag in the GNC Live Well 200 at Milwaukee Saturday, June 29, at 1 p.m. Eastern Daylight Time. The event will be televised live by ESPN and will be broadcast on more than 350 stations worldwide, including the American Armed Forces Network, by MRN Radio.

For more information about Hi-Liter Graphics, Inc. and Hi-Performance Racing Cards, please call 1-800-277-1746 or log on to www.hiliter.com.

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About this article
Series NASCAR Truck
Drivers Hermie Sadler , Tim Sauter , Mike Bliss