Keselowski Plans to Be Anything But 'Blah' at Atlanta Brad Keselowski's No. 29 Ford F-150 will be sporting a new paint scheme for the event at the Atlanta Motor Speedway with the words 'Don't Be Blah' emblazoned on the quarter panels of...
Keselowski Plans to Be Anything But 'Blah' at Atlanta
Brad Keselowski's No. 29 Ford F-150 will be sporting a new paint scheme for the event at the Atlanta Motor Speedway with the words 'Don't Be Blah' emblazoned on the quarter panels of the truck. Keselowski is not referring to staying away from the back of the pack; he is promoting a new marketing campaign for Pork. The Other White Meat. Don't Be Blah campaign is kicking off its motorsports support on the sides of the K Automotive entry for the World Financial Group 200 this weekend.
"It is pretty exciting being involved with a new campaign with a sponsor like Pork," said Keselowski. "They have a long time relationship with the ARCA Re/Max Series and they have always been one of the most impressive sponsors in that garage area when it comes to leveraging their sponsorship. We are very proud to help them unveil this new marketing campaign and feel like there will be a lot of attention given to the unique phrase, Don't be Blah, on the race truck in Atlanta."
The K Automotive team has been preparing for this event at the Atlanta Motor Speedway with two full days of testing immediately following the race at California Speedway along with several hours at the wind tunnel in Mooresville, North Carolina. The team will race the same truck they took to California, which was its inaugural event. The team finished work on the truck just prior to the first practice session, but was unable to pinpoint a vibration until 30 laps into the race when the water pump failed. But after extensive testing the team has found several items that they hope will improve their chances of success at Atlanta.
"Atlanta is real important for us," said Keselowski. "Not only are we showcasing Pork's new marketing campaign, but we are also working to perfect this new speedway truck that we worked very hard on over the off season. We had such a great run at Daytona which was followed by bad luck at California. Now we want to get on the right track of consistency in top finishes starting at Atlanta."
The NASCAR Craftsman Truck Series competed at Atlanta Motor Speedway for the first time in 2004 when six-time ARCA Re/Max Series Champion; Frank Kimmel piloted the No. 29 Ford. This year, the 21-year old Keselowski will take his place in his first event at the 1.5-mile speedway.
"Atlanta is probably one of the fastest race tracks that we run on," said Keselowski. "It is amazing that you can be almost to the floor all the way around a mile and a half speedway, but that is why testing here was so important. We learned a lot about our new speedway truck at the test and at the wind tunnel especially when it came to the drag on the truck. After we got back to the shop, we made some adjustments that I feel like will make a big difference for the race."
The World Financial Group 200 will take the green flag at 9:00pm ET on Friday, March 18 at the Atlanta Motor Speedway. The race will be televised Live on SPEED Channel.