Yates, UPS make it official By Marty Smith HAMPTON, Ga. (Nov. 17, 2000) United Parcel Service and Robert Yates Racing announced a four-year sponsorship package Friday that will place the UPS seal on the hood of Dale Jarrett's Ford through the...
Yates, UPS make it official
By Marty Smith
HAMPTON, Ga. (Nov. 17, 2000) United Parcel Service and Robert Yates Racing announced a four-year sponsorship package Friday that will place the UPS seal on the hood of Dale Jarrett's Ford through the 2005 NASCAR Winston Cup Series season. Although monetary issues were not discussed, the package is thought to be in the $14 million per year range.
"Having the UPS shield on the hood of my car means a great deal to me and everyone associated with the No. 88 team," Jarrett said. "We're representing a lot of people -- 358,000 UPS employees -- and we take that very seriously. That's an incredible fan base to have and try to please, but we're excited about the challenge and the growth of our relationship with UPS employees across America and around the world."
Jarrett has flown Ford's Quality Care colors quite admirably since 1996. Since the outset of the '96 season, Jarrett has accumulated 20 victories, 77 top-5s and 101 top-10s heading into Sunday's NAPA 500 at Atlanta Motor Speedway. He won the Daytona 500 three times, finished no worse than fourth in the point standings, and won nearly $22 million during those five seasons.
"Selecting a sponsor is the most important off-track move we make in this business. UPS is renowned for reliability and commitment to both its customers and employees," Yates said. "It?s very gratifying to have my name associated with a company of that caliber and character."
Friday's announcement marks the third significant NASCAR-related sponsorship deal by the Atlanta-based company this year. In February, UPS became an official status partner with NASCAR and in July joined RYR as an associate sponsor on Ricky Rudd's No. 28 Texaco/Havoline Ford.