VANCOUVER, B.C. (Nov. 30, 1999) Redmond Capital Corporation has entered into an agreement with Galaxy Motorsports to co-sponsor its No. 75 Ford Tauruses with Turner Broadcasting for the 2000 NASCAR Winston Cup Series, Redmond officials announced...
VANCOUVER, B.C. (Nov. 30, 1999) Redmond Capital Corporation has entered into an agreement with Galaxy Motorsports to co-sponsor its No. 75 Ford Tauruses with Turner Broadcasting for the 2000 NASCAR Winston Cup Series, Redmond officials announced Tuesday.
Turner Broadcasting, via Cartoon Network, has been a primary NASCAR Winston Cup Series sponsor for the past four seasons. Cartoon Network's character-based car designs have leveraged the world's largest animation library to create innovative merchandising, promotions and corporate initiatives. The Cartoon Network "Wacky Racing" program has connected with NASCAR fans through a highly successful trackside merchandise program and mass market licensing program.
During the 1999 season, Turner Broadcasting introduced other assets to the Melling Racing team it sponsored through the end of this season, including TBS Superstation and its popular franchise Dinner & A Movie, the Atlanta Braves and WCW. Unique car designs of these properties generated additional marketing and promotional extensions.
Beginning in 2000, Turner Broadcasting shifted its sponsorship to Galaxy Motorsports, whose owner Darwin Oordt purchased the team earlier this season from Butch Mock. Wally Dallenbach will drive the team's cars in 2000.
Of the 34 races in the NASCAR Winston Cup Series, Redmond Capital's subsidiary, Redcell Batteries, will appear as co-sponsor with Cartoon Network at the season opening Daytona 500 on Feb. 20 and at Darlington on Sept. 5. Redcell will appear as the primary sponsor at six major races and will be an associate sponsor for a further 19 races.
Redmond Capital expects this association to provide a multitude of opportunities to generate brand recognition for Redcell Batteries as well as corporate recognition for Redmond Capital as it forges a presence in the NASCAR Winston Cup community, which will provide the platform for the launch of the Redcell Battery brand.