USAR: Eastern Foods Racing announces Winston Cup schedule

Atlanta, GA (April 6, 2002)-- Atlanta-based Eastern Foods Inc. and their driver Kirk Shelmerdine have released a five-race schedule for the 2002 NASCAR Winston Cup Series. Shelmerdine will drive a Ford as part of a two-car team effort with Brett...

Atlanta, GA (April 6, 2002)-- Atlanta-based Eastern Foods Inc. and their driver Kirk Shelmerdine have released a five-race schedule for the 2002 NASCAR Winston Cup Series. Shelmerdine will drive a Ford as part of a two-car team effort with Brett Bodine.

Shelmerdine will showcase the colors of Naturally Fresh Dressings & Dips and Jackaroo Sauces produced by EFI, Inc. for his first race at Lowe's Motor Speedway at Charlotte in May.

"We are very excited about Naturally Fresh getting involved in Winston Cup racing,' said EFI Vice President of Sales & Marketing Mike White." We feel this opportunity will give our brands exposure to an entire new market of customers."

The next race scheduled for the Naturally Fresh Racing team will be at Chicagoland Speedway on July 14th. The team will return to the Midwest to Kansas Speedway on September 29th. Shelmerdine will bring the Naturally Fresh Ford back to Lowes Motor Speedway on October 13th and finish the season at Atlanta Motor Speedway in October.

Eastern Foods Incorporated is based in Atlanta, GA has been actively involved in stock car racing sponsorship at various levels since 1991 and currently sponsors competitors in the USAR Hooters ProCup Series. In returning to the Winston Cup Series, Eastern Foods, Inc. will also become an associate sponsor on the #11 Ford driven by Bodine.

"This is a great opportunity for me," said Shelmerdine. "Naturally Fresh Foods has been a great supporter of stock car racing for over 10 years now and we look forward to this new partnership."

-efr-

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About this article
Series NASCAR Cup , Stock car
Drivers Brett Bodine , Kirk Shelmerdine