Championship Mom Details of Stewart's business interests managed by his mom INDIANAPOLIS (May 8, 2003) - When you're the reigning NASCAR Winston Cup Series champion and you own a World of Outlaws team, five United States Auto Club (USAC) teams,...
Details of Stewart's business interests managed by his mom
INDIANAPOLIS (May 8, 2003) - When you're the reigning NASCAR Winston Cup Series champion and you own a World of Outlaws team, five United States Auto Club (USAC) teams, two three-quarter Midgets, one Legends car and a radio-controlled car company called Custom Works, you need someone you can trust to handle the very important paperwork and personnel issues that are a necessary part of such a multi-faceted organization.
You need your mom. Just as Tony Stewart, driver of the #20 Home Depot Chevrolet.
"She basically runs the whole office," said Stewart of his mom - Pam Boas. "She does the merchandising and pays the bills. Any business that I conduct, she oversees all of it.
"She does a really good job for me. A lot of people warn you about having family work for you, but it's probably the best thing I've ever done as far as my business is concerned. I even have my sister and my aunt helping me. It's given me the ability to focus on my racing with Home Depot, and not worry so much about what's going on with my business."
After working in an orthodontist's office, Boas went to work for her son in late 1998.
"I was a rookie right alongside Tony in 1999," said Boas, referring to Stewart's rookie season in Winston Cup. "Outside of raising my children, learning the business has probably been one of the biggest challenges in my entire life.
"We handle anything and everything that Tony's involved in - all of the corporate entities and all of the employees. Our corporate headquarters is right here in Indy, and everything falls under the umbrella of True Speed Enterprises. We do all of the accounting out of here, all of the insurance, all of the charitable donations, all of the merchandising from his website - even the shipping and receiving, as our warehouse is here too."
While Boas didn't officially begin working for her son until 1998, her presence and support began upon Stewart's first stint behind the wheel of a go-kart in 1978.
"When Tony started racing in the local karting club over in Columbus (Ind.) - even though it was a bit unnerving - I became very involved," said Boas. "I was one of the officers and I did the timing and scoring. Natalie, his sister, was the runner between the pits and the tower. We did that every Saturday night for 10 years. We were always grateful when it came time to take a break because we didn't take vacations until the racing season was over. But it was nothing that I would ever regret."
Obviously, the fruits of the family's labor paid off - well before Stewart won last year's Winston Cup championship.
"It's just been a joy to see him succeed," said Boas. "Starting all the way back in go-karts with his first win, then his first championship, and then through his USAC championships, his IRL (Indy Racing League) championship, and of course, last year's Winston Cup championship. He's always been so determined, and I couldn't be more proud of all that he's accomplished."
And even though racing has at times kept Stewart from spending time with his mom on Mother's Day weekend, a handmade card from Stewart's grade school years is a constant reminder of where his mom ranks in life.
"It said, 'I love racing, but I love you more.' He was about nine or 10 when he made it," said Boas, "and it will always be a very special card."