Taking it to the Maxim
BK Racing partners with Maxim and Maxim Fantasy Sports, starting in the Great American Race.
Photo by: Rainier Ehrhardt
DAYTONA BEACH, Fla. – BK Racing announced on Friday that Maxim Inc. and Maxim Fantasy Sports will sponsor the Nos. 23 and 26 this season starting with the Daytona 500.
The Maxim livery will be displayed on J.J. Yeley and Jeb Burton’s cars throughout 2015. Maxim will be the primary sponsor on Yeley’s No. 23 Toyota Camry starting with the Daytona 500.
“We are thrilled to sponsor the BK racing team and look forward to an exciting 2015 NASCAR Sprint Cup Series season,” said Maxim COO Robert Price. “Our new Maxim Fantasy Sports app is a fun and easy way to play fantasy sports online and win real money – download the app today and start winning.”
Maxim Fantasy Sports App was developed by the Game Sports Network. While it only features stick and ball sports at this time, there are plans to expand to NASCAR.
We couldn't have a better sponsor for the Daytona 500 and the 2015 season.
Anthony Marlowe
"We couldn't have a better sponsor for the Daytona 500 and the 2015 season,” said BK Racing co-owner Anthony Marlowe. “Maxim Magazine and Maxim Fantasy Sports App are leading the pack in sports media along with other entertainment, and delivering a truly new and exciting experience.”
Yeley is “excited” to carry the Maxim brand. Yeley will debut the paint scheme during Daytona 500 practice on Saturday.
“I think the NASCAR fans will love the new Maxim Fantasy Sports App, which gives them an opportunity to enjoy fantasy sports games for real money and do so with many different sports," Yeley said.
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