NASCAR NEXTEL Cup Series Stars Introduce Fans to Their "NASCAR Home Tracks" Awareness campaign aimed to spotlight NASCAR Local Racing DAYTONA BEACH, FL (Feb. 15, 2007) -- Greg Biffle knows what it's like to make it up the top of the NASCAR...
NASCAR NEXTEL Cup Series Stars Introduce Fans to Their "NASCAR Home Tracks"
Awareness campaign aimed to spotlight NASCAR Local Racing
DAYTONA BEACH, FL (Feb. 15, 2007) -- Greg Biffle knows what it's like to make it up the top of the NASCAR ladder. But he's never forgotten his roots.
"Running under the lights at the local short track," Biffle said, "that feels like home."
That's Biffle's message -- and one echoed emphatically by his fellow NASCAR NEXTEL Cup stars -- in a newly launched awareness campaign designed to spotlight an essential truth in NASCAR: Short tracks across the country are a vital part of the future of auto racing.
Biffle is joined by fellow NASCAR Nextel Cup drivers Elliott Sadler and Carl Edwards in the new "NASCAR Home Tracks" marketing campaign.
The television, print, radio and online campaign, created by Jump Company, St. Louis, MO, is the first high-profile effort for NASCAR Local Racing, the banner under which all of NASCAR's developmental series run. These include the NASCAR Whelen All-American Series, the NASCAR Grand National West, NASCAR Grand National Busch East, NASCAR Whelen Modified Tour and NASCAR Whelen Southern Modified Tour.
"It is definitely the grassroots of NASCAR," Sadler said. "A lot of drivers in the NASCAR NEXTEL Cup Series have a lot of great memories and a lot of great stories etched in their mind that started right here on the short tracks."
The television commercial, debuting during the 2007 Daytona 500, calls NASCAR's short tracks the "soul of NASCAR", and has the NASCAR NEXTEL Cup Series stars urging fans to find and connect with their "NASCAR Home Track."
"This multifaceted campaign delivers a strong message," said George Silbermann, Managing Director of Racing Operations for NASCAR. "The TV spot is just one component of a comprehensive plan that includes radio, print, online, Nextel Vision, etc., with both national and local exposure. "NASCAR Home Tracks" reinforces and celebrates the fact that local NASCAR racing is the very core of our sport."
A newly created "Home Track Locator" can be found on nascar.com by clicking on the "Home Tracks" NASCAR Local Racing link. This feature allows fans to simply type in their zip code and find out about the NASCAR Home Track in their local area.
"It's a great marketing campaign and without a question it's going to help all NASCAR short tracks," Mark Arute, CEO of Stafford (Conn.) Motor Speedway. "The overall campaign is right on the money with the internet today. ... They'll be able to, across the country, find out where we are and it will make a difference."
Keith Simmons, the Promoter at Iowa's Farley Speedway, Dubuque Fairgrounds Speedway, and West Liberty Raceway added, "It's a great program that helps tie what we are doing at our local tracks in with the Nextel Cup."
Al Shelor, the Promoter/GM at Motor Mile (Va.) Speedway said "We are very proud of NASCAR's commitment to the NASCAR Whelen All-American Series program and to grassroots racing."