SONOMA, Calif. (June 10, 2002) -Sears Point Raceway announced today that Sirius Satellite Radio (NASDAQ:SIRI), the satellite radio broadcaster, will join forces with the Good Guys to host the pole-day qualifying during the Dodge/Save Mart 350...
SONOMA, Calif. (June 10, 2002) -Sears Point Raceway announced today that Sirius Satellite Radio (NASDAQ:SIRI), the satellite radio broadcaster, will join forces with the Good Guys to host the pole-day qualifying during the Dodge/Save Mart 350 NASCAR Winston Cup weekend, June 20-23, 2002.
Pole qualifying will take place on Friday, June 21, and will be known as "The Good Guys/Sirius Pole Day." In addition, Sirius' name and logo will be included in Sears Point Raceway advertising leading up to the NASCAR Winston Cup weekend.
"We are pleased to have Sirius jump on board at Sears Point Raceway during our biggest event of the year," said Steve Page, president and general manager of Sears Point Raceway. "Sirius is a unique entertainment company with a great service and we are honored to be associated with it."
Sirius will also receive a signage package at the raceway, display space and the right to use the Sears Point Raceway name and logo for mutually agreed upon promotional use. Sirius is the primary sponsor of the No. 7 Dodge Intrepid driven by Casey Atwood on the NASCAR Winston Cup circuit.
"We are looking forward to teaming up with the Good Guys at Sears Point," said Joseph P. Clayton, President and CEO of Sirius Satellite Radio. "This joint sponsorship with one of our valued retail partners will allow Sirius to increase its brand awareness in California, right around our service launch there on June 15. The Good Guys/Sirius Pole Day will provide great entertainment for all race fans."
Sirius Satellite Radio, the country's premier in-car audio entertainment provider (www.sirius.com), is turning on its national service and turning up the volume of its marketing program through motorsports. Sirius is the entertainment partner for motorsports entertainment leader International Speedway Corporation and the sponsor of two NASCAR Winston Cup events -- the Sirius Satellite Radio 400 at Michigan International Speedway and Sirius Satellite Radio at The Glen at Watkins Glen International in New York.
Sirius is the only digital-quality satellite audio entertainment service to deliver 60 original channels of completely commercial-free music and 40 world-class sports, news and entertainment channels to motorists throughout the continental United States. Sirius Satellite Radio systems are available today at leading electronics retailers in select markets and are expected to be available as options on many leading automotive models beginning in 2003.